Neha Doke

Experience

1. Manager - Communications

   Tata Play Ltd

   Feb 2023 — Present

   Leading online content & creative strategy for Digital Awareness & Performance Marketing to drive downloads & subscriptions of the Tata Play Binge mobile app, ideating content & marketing communication for Customer Lifecycle Management (promotions, acquisition, engagement), driving content strategy for Social Media Marketing, collaborating with internal & external stakeholders – Content, Digital, Brand, Finance, Agencies (Digital, Video Animation, Social Media, YouTube Optimization, Social Listening), etc. • Launched & ideated content for the talk-show ‘Now Bingeing: Streaming with The Stars’ in association with Film Companion to drive engagement on Tata Play Binge social media handles by amplifying the content reach, driving contests, and collaborated campaigns with influencers and media pages. The campaign garnered 22.8mn Engagement & 17mn Reach.• Launched the music video ‘Baccha Baccha Janta Hai’ led by music rapper, Badshah, and amplified it across social through collaboration with influencers and music streaming platforms. The campaign engaged with 150+ influencers and garnered 21mn Engagement, 900+ user-generated content pieces and 21mn Reach. • Led Subscriber Communication, Social Media Marketing, Digital Awareness & Performance Marketing for launch of new partners – Apple TV+ and Aha• Built the content & communication strategy to promote the latest content titles and price points through Digital App Stores, Performance Marketing & Subscriber Communication through Emails, WhatsApp, In-App Notifications & Push Notifications.• Enhanced the content & communication strategy for Performance Marketing to aid app Downloads & Subscriptions by implementing the campaign learnings.• Led the end-to-end process to on-board a retainer social media agency.• Led social media marketing to drive engagement & reach through topical & spike campaigns, content that is shareable & meme-worthy, contests, and collaborations with influencers/meme pages/media pages.

Education

• SARDAR PATEL INSTITUTE OF TECHNOLOGY

  Engineer’s Degree

  2009 — 2013

• St Paul's Convent High School

  89.38%

• Ramnarain Ruia College

  84.17%

  2007 — 2009

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  Master of Business Administration (M.B.A.)

  2015 — 2017

Skills

• Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Time Management
• C++
• Matlab
• Content Writing
• Brand Development
• Java
• Public Speaking
• Sql
• Html
• C
• Programming
• Microsoft Office
• Sales
• Brand Awareness
• Digital Marketing
• Market Research
• Microsoft Word
• Product Development
• Business Strategy