Neha Chopra

About Neha Chopra

A flaneur at heart, my key strengths lie in leveraging consumer and cultural understanding to create a winning brand strategy and campaigns for brands across mainline and digital media. Proficient at collaborating with multiple stakeholders, I strive to create unique brand experiences that drive business growth. Highly skilled at conceiving and creating unique strategic alliances with external stakeholders and partners, I have been able to create win - win co-promotion initiatives to optimize marketing budgets and create brand affinity with limited resources. In my 16 years of experience, I have worked on some of the leading Indian and global brands in FMCG, Consumer Durables, Food, Fashion & Lifestyle, Health and Wellness and Personal Care categories.

Experience

1. Vice President

   McCann

   Oct 2023 — Present · Mumbai, IN

Education

• Indian Institute of Mass Communications

  Master's, Mass Communications, Advertising&Public Relations

  2005 — 2006

• Indraprastha College, Delhi University

  BMMC (Bachelor's in Mass Media & Mass Communications), Mass Communications

  2001 — 2003

Skills

• Digital Marketing
• Marketing Management
• Brand Management
• Marketing Strategy
• Creative Writing
• Media Planning
• Brand Campaigns, Marketing Communications, Public Relations, Internal Communications
• Marketing Communications
• Strategic Planning
• Consumer Behaviour
• Fmcg
• Marketing
• Corporate Communications
• Integrated Marketing
• Consumer Beha
• Advertising
• Marketing Research
• Online Advertising