Neha Balwani

About Neha Balwani

Hi, I\'m a marketing and communications professional with experience spanning both government institutions and corporate environments, where communication goes beyond messaging, it is about building trust, awareness and creating meaningful impact.During my MBA, I explored the communication landscape through four internships across Public Relations, communications, social media marketing, and content curation. These experiences strengthened my ability to translate ideas into content and refine messages that resonate with audiences and stakeholders.Professionally, I contribute across areas such as:• PR strategy and media communication• Press releases, newsletters, case studies and articles• Marketing outreach and brand communication • Client communications, messaging, and marketing emails.Fueled by a passion for writing and communication, I am particularly interested in media communications, narrative building, and crafting strategic messages that drive awareness and engagement. At my core, I value thoughtful conversations around communications, media and brand narratives. Approaching each project with attention, dedication and curiosity to bring people, context and purpose together.I work across PR strategy, content and marketing communications.For professional inquiries, reach out at: n••••••••@gmail.com

Experience

1. Marketing Executive

   VirtualCFO

   Jan 2026 — Present · Dubai, AE

   As a Marketing Specialist, I am responsible for the following functions-Lead Generation & Client EngagementQualified and nurtured inbound leads through structured communication and discovery calls.Converted qualified prospects into scheduled meetings through strategic outreach and relationship-building.Initiated meaningful conversations with potential clients and decision-makers to support business development efforts.Marketing Communication & OutreachExecuted targeted outreach campaigns through phone, email, and professional networking platforms to build relationships with potential clients.Developed communication frameworks to support lead nurturing and conversion initiatives.Social Media & Brand EngagementSupported online community engagement and contributed to strengthening the brand’s digital communication and reputation.LinkedIn Networking & Professional OutreachIdentified and engaged with potential prospects and professional networks on LinkedIn to generate business opportunities.Transformed LinkedIn interactions into qualified leads and scheduled meetings.Content & Campaign SupportAssisted in the execution of marketing campaigns and contributed to the development of communication content for outreach initiatives.Collaborated on drafting marketing communication materials to support brand visibility and engagement.Agency Coordination & Campaign ExecutionCoordinated with external marketing agencies to ensure timely delivery of social media content and marketing materials.Supported campaign implementation by managing communication between internal teams and external partners.Marketing Operations SupportAssisted in end-to-end marketing activities including documentation, coordination, and execution of marketing initiatives.Contributed to maintaining structured communication workflows within the marketing process.

Education

• SHIM

  MBA - Integrated, Business Administration and Management, General

  2018 — 2023

• Red Rose Lambakheda

  Elementary and Secondary

  2005 — 2015

• People's Public School , Bhopal

  Senior Secondary , Commerce, General

  2016 — 2018