Neha Agarwala
Digital Campaign Manager - Times Internet
- Role
- Digital Campaign Manager at Times Internet
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Neha Agarwala
Being an integral part of a dynamic organisation where my knowledge, enthusiasm and hard work will lead to success for both myself and the company I represent. I am part of a progressive team where creative thinking and collaboration solves problems and contributes to the growth of the company. Expertise in all aspects of business management including: project management, marketing, development, franchisee relations, conflict resolution, people development. A strong emphasis on communication & strategic planning.Area of Expertise are as follows -Digital Marketing-Performance Marketing-Growth Hacking -Increasing revenue-CRM-Strategic expansion-Business development-Driving Sales-Mentoring staff-Negotiation-Building strong internal and external relationships
Experience
Digital Campaign Manager
Sep 2021 — Present · Gurugram, IN
Planning, strategizing and bifurcating available monthly budgets among paid channels.Analyze & prepare reports to plan the media spending for partners.Drive user acquisition through paid channels such as Google, Facebook, Twitter, Affiliate marketing, 3rd Party Associations & More.Creating and optimizing Facebook and Adwords Campaigns Work on A/B testing to take a data-backed decision Analyzing Creatives, Search Term, Impression Share and Attribution Report.Optimization of the landing pages and ad copies to improve the quality score of the campaign. Associating with various partners like Google, Facebook, Appsflyer, etc. to ensure proper integration, evaluation of performance campaigns and testing out new beta\'s.End to end partner negotiations, campaign setup, reporting and billing for 15+ affiliate partners.Associating with third party partners like Amazon, Swiggy, PhonePe, CRED & More to explore Subscriber acquisition possibilities and ensure proper integration, evaluation of performance campaigns and taking appropriate measures to optimize the campaigns.Preparing monthly reports for the performance analysis from all the Channels.Connecting with internal teams like product, tech, content, sales etc, for product integrations, better tracking and campaign optimization.Figuring out new acquisition channels and setting up & managing the campaigns end to end.
Education
Techno India University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2013 — 2016
Rani Bhawani Government Women's College
Business/Commerce, General
2012 — 2013
ICFAI Foundation for Higher Education, Hyderabad
Master of Business Administration, Marketing
2016 — 2018
Natore Government Girls High School
Business/Commerce, General
2010 — 2011
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