Neha Jha
Business Intelligence Expert |Strategic Data Analyst | Mastering Client Strategy & Campaign Performance|Business Analysis and data driven solution|Client Engagement
- Role
- Data Analyst at GroundTruth
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Neha Jha
Result-driven professional with experience in driving enterprise-level analytics…
Experience
Data Analyst
Jun 2021 — Present · Gurugram, IN
As a Data Analyst at GroundTruth, I lead end-to-end campaign analytics, automation, and insight delivery for 100+ digital and location-based campaigns. I specialize in optimizing data pipelines and reporting systems using AWS Athena, Redshift, PostgreSQL, and Looker to drive measurable business outcomes.Key highlights of my work include: Conducting post-campaign impact analysis using visitation, ROI, and lift metrics. Identifying underperforming campaigns, recommending optimizations, and increasing client ad spend by 25%+. Automating 15+ recurring reports with Python and SQL, reducing manual effort by 40% and minimizing ad-hoc reporting by 35%. Designing scalable self-service Looker dashboards, reducing manual effort by 50%. Developing audience segmentation strategies, improving targeting precision by 18% and boosting click-through rates by 20%.I collaborate closely with Marketing, Product, and Sales teams to deliver strategic insights for pre-campaign planning, trend analysis, and post-campaign evaluations. My work has contributed to a 30% increase in client renewal rates and 25% growth in ad spend from returning clients. Additionally, I’ve attracted new clients across retail, automotive, and restaurant verticals, including Menards, Walmart, Target, PepsiCo, Amazon Fresh, Nike, and Dave\'s Hot Chicken.Recognized for my ability to streamline workflows, I’m passionate about leveraging data to drive business impact. My contributions in Looker productization and reporting automation have enhanced data accessibility and decision-making across the organization.
Education
International Institute of Information Technology Bangalore
Postgraduate Diploma, Data Science
2020 — 2021
Indira Gandhi National Open University
Master of Arts - MA, Economics
2016 — 2018
Shivaji College
Bachelor of Arts - BA, Economics Honours
2012 — 2015
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