Negin Kamangar

About Negin Kamangar

Chief Marketing Officer with 20+ years of experience driving growth and enterprise value across SaaS businesses spanning enterprise, B2B2C, and transactional models. Known for scaling high performance global marketing organizations, leading GTM and demand generation, advancing AI driven marketing innovation, shaping category narratives, and delivering measurable outcomes in pipeline growth, M&A, and brand strength.At Parchment, I led marketing through 63% ARR growth, a 3x increase in bookings, and a 5.5x expansion in pipeline, positioning the company for an $835M acquisition by Instructure. Over four years, I built a modern GTM engine, unified multiple acquisitions, and established category leadership in digital credentials.Following the acquisition, I transitioned into a full-time Interim CMO role at Instructure, guiding a 160-person global team during a leadership transition. I ensured pipeline continuity while launching the company\'s first AI-driven marketing initiatives to strengthen market positioning. Earlier in my career, I scaled SMB and mid-market engines at Cornerstone OnDemand that delivered 300% ARR growth and doubled ASP.Currently serving as a Limited Partner and Operator Advisor with Stage 2 Capital, working with portfolio founders on GTM strategy, marketing leadership, and growth acceleration for high-scale SaaS companies.My experience spans SaaS across multiple sectors, including EdTech and HRTech, where I have driven customer acquisition, brand transformation, and M&A integration.I work closely with CEOs, boards, and investors to align marketing with revenue strategy, category creation, and enterprise growth. Today, my focus is on helping SaaS companies achieve breakout growth by combining GTM discipline with AI-driven innovation to build scalable marketing engines and long-term enterprise value.Core StrengthsGrowth and GTM- GTM strategy, full-funnel pipeline design, and cross-functional alignment- Demand generation, ABM, and PLG motions to accelerate customer acquisition- AI-driven GTM strategy and marketing innovation for scalable growthEnterprise Value Creation- Category creation, brand repositioning, and market differentiation- Revenue growth, pipeline accountability, and P&L management- M&A integration, strategic partnerships, and investor communicationsLeadership and Scale- Strategic vision and executive leadership- Global team building, talent development, and organizational transformation- Data-driven marketing analytics and performance measurement

Experience

1. Expert

   Primary Venture Partners

   Dec 2025 — Present

   As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Education

• Santa Clara University

  Bachelor of Science - BS, Marketing/Marketing Management, General

• The University of Chicago Booth School of Business

  Master of Business Administration (M.B.A.)

Skills

• Mobile Devices
• Market Research
• Competitive Differentiation
• Building Strategic Relationships
• Marketing Roi
• Product Management
• Strategic Partnerships
• Brand Management
• Cross-Functional Team Leadership
• Product Launch
• Marketing Strategy
• Segmentation
• Leading Cross Functional Teams
• Business Strategy
• Entrepreneurship
• Dealing with Ambiguity
• Business Development
• Email Marketing
• Marketing
• Product Development
• Marketing Communications
• Increasing Profitability
• Go-to-Market Strategy
• Competitive Analysis
• Start-Ups
• P&L Management
• Leadership
• Advertising
• Strategic Planning
• Management
• Product Strategy
• Product Marketing