Priyanka Negi
Business Analyst | Zomato
- Role
- Business Analyst at Zomato
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Priyanka Negi
An analytically fact-driven with strong attention to detail to drive and learn new…
Experience
Business Analyst
Jun 2023 — Present · Gurugram, IN
Led budget optimization initiatives focused on discount burn analysis, leveraging SQL and Excel-based models to maximize cost efficiency while ensuring business impact- Worked on high-impact projects such as city-level P&L analysis, QSR launch strategy, Minimum Guarantee Framework, and revenue projection models for new brand onboarding- Designed and implemented an Ads Budget Allocation Model for National Key Accounts, optimizing ad delivery efficiency from 87% to 96% through data-driven allocation strategies- Facilitated the seamless transition of POS (Point of Sale) workflows, supporting the enablement and adoption of the Scan & Pay flow- Led the development of the QSR (Quick Service Restaurants) business vertical, analyzing product supply data and operational metrics to drive scalable growth and improve market penetration- Build Search & Discovery (S&D) Dashboards from scratch, to provide actionable insights for the Product & Content teams, resulting in improvements in platform visibility and user experience.
Education
Lucknow Public School
school, Commerce+ Mathematics :Accounting, Business studies, Economics, English, Mathematics
2013 — 2019
University of Lucknow
Bachelor of Commerce - BCom, Business/Commerce, General
2019 — 2022
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