Negeen Dargahi

About Negeen Dargahi

Hi, I\'m Negeen! Real people are the most powerful thing a wellness brand can have. My job is finding them, building genuine relationships with them, and helping their stories reach the people who need to hear them most. I\'ve spent the last several years doing exactly that. At EllaOla, I run the full creator strategy across Meta and TikTok, working with parents, pediatric experts, and clinicians who genuinely believe in what they\'re promoting. At PetLab Co, I built out a 100+ creator network and completely reimagined our outreach approach, which ended up tripling our response rates from cold creators. Here\'s what makes me a little different: I spent 10 years as a creator myself. 200K subscribers and 27M+ views, built entirely through organic reach and a lot of love for my audience. So when I\'m on the brand side, I already know what a creator needs to feel excited about a partnership, and what makes their audience actually trust what they\'re saying. What I bring to a team- End-to-end creator program management: sourcing to contract to performance reporting- Negotiating paid, gifted, whitelist, and performance-based deals at scale- Building content frameworks that translate real creator stories into high-converting paid media- Cross-functional collaboration with paid, creative, and growth teams to scale what works- Deep knowledge of TikTok Shop, TikTok Creator Marketplace, and Meta influencer ecosystems The wellness and supplement space is where my heart is. Brands that are genuinely trying to help people feel better, live better, and show up for themselves. I love connecting with other people building in this world, so if that\'s you, let\'s talk!

Experience

1. Dtc Influencer Marketing Manager, Tiktok Shop

   EllaOla

   Jun 2025 — Present

   Own and scale the end-to-end influencer marketing strategy for a fast-growing DTC wellness brand, with a focus on parent, pediatric expert, and authority-led creators.• Lead creator sourcing, outreach, and relationship management across Meta and TikTok, building a high-trust network of parents, clinicians, and subject matter experts.• Develop and refine testimonial frameworks, creator briefs, and interview questions to produce emotionally driven, high-converting content for paid media.• Negotiate contracts, usage rights, and whitelisting agreements, managing budgets across gifted, paid, testimonial, and performance-based partnerships.• Partner cross-functionally with paid ads, creative, sales, and leadership teams to identify, scale, and replicate top-performing creator content.• Oversee creator whitelisting and usage testing across platforms, optimizing content for ad performance while maintaining brand and creator integrity.• Track performance trends across creator content, identifying winning hooks, narratives, and formats to inform ongoing testing and strategy.• Manage creator pipelines and internal reporting, delivering clear weekly plans, insights, and recommendations to leadership.

Education

• St.Edward's University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2013 — 2016