Negar Maleki

Senior Data Scientist - Marketing Applied Sciences, General Motors

Role
Senior Data Scientist at General Motors
Location
New York, NY, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Negar Maleki

I’m a Senior Data Scientist with a Ph.D. in Big Data Analytics, passionate about turning…

Experience

  1. Senior Data Scientist

    General Motors

    Jan 2024 — Present · US

    Led ML development for customer targeting in CRM and media campaigns with internal data, saving millions by replacing third-party models with customized ones• Designed an AI-powered audience-profiling agent scaled across 4 GM divisions that provides stakeholders with valuable insights into audience purchasing patterns, reducing profiling time by 80%• Designed and deployed the first-ever CLTV model for GM’s Customer Care & Aftersales (CCA), enabling CRM teams to personalize outreach to millions of customers; the scoring system enhanced retention campaigns and is projected to drive multi-million dollar impact.• Co-authored internal Generative AI white paper, shaping enterprise adoption strategy.• Collaborated with non-technical stakeholders to deliver business-critical models, translating complex analytics into clear, actionable insights.

Education

  • Shahid Beheshti University of Medical Sciences

    Bachelor of Science - BS, Industrial Engineering, Industrial Safety

    2014 — 2018

  • University of Tehran

    Master of Science - MS, Industrial Engineering, Systemes Optimization

    2018 — 2020

  • University of South Florida

    Doctor of Philosophy - PhD, Big Data Analytics

  • Rabbani Institute of Culture and Education

    High School Diploma, Mathematics and Physics

    2010 — 2014

  • Tehran Institute of Technology

    Bachelor of Architecture - BArch, Architecture Design and Interior Decoration

    2018 — 2020

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Negar Maleki — Senior Data Scientist at General Motors in New York, NY, US | Unifers