Negar Maleki
Senior Data Scientist - Marketing Applied Sciences, General Motors
- Role
- Senior Data Scientist at General Motors
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Negar Maleki
I’m a Senior Data Scientist with a Ph.D. in Big Data Analytics, passionate about turning…
Experience
Senior Data Scientist
Jan 2024 — Present · US
Led ML development for customer targeting in CRM and media campaigns with internal data, saving millions by replacing third-party models with customized ones• Designed an AI-powered audience-profiling agent scaled across 4 GM divisions that provides stakeholders with valuable insights into audience purchasing patterns, reducing profiling time by 80%• Designed and deployed the first-ever CLTV model for GM’s Customer Care & Aftersales (CCA), enabling CRM teams to personalize outreach to millions of customers; the scoring system enhanced retention campaigns and is projected to drive multi-million dollar impact.• Co-authored internal Generative AI white paper, shaping enterprise adoption strategy.• Collaborated with non-technical stakeholders to deliver business-critical models, translating complex analytics into clear, actionable insights.
Education
Shahid Beheshti University of Medical Sciences
Bachelor of Science - BS, Industrial Engineering, Industrial Safety
2014 — 2018
University of Tehran
Master of Science - MS, Industrial Engineering, Systemes Optimization
2018 — 2020
University of South Florida
Doctor of Philosophy - PhD, Big Data Analytics
Rabbani Institute of Culture and Education
High School Diploma, Mathematics and Physics
2010 — 2014
Tehran Institute of Technology
Bachelor of Architecture - BArch, Architecture Design and Interior Decoration
2018 — 2020
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