Neetu Boora
Passionate for figuring out solutions| Program Manager @ PPG Asian Paints
- Role
- Program Manager - Car Detailing at PPG Asian Paints
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neetu Boora
As a Program Manager at PPG Asian Paints, I lead high-impact projects across marketing…
Experience
Program Manager - Car Detailing
Apr 2023 — Present · Mumbai, IN
Product Portfolio & Marketing- Drove 67% profitability improvement across premium/economy segments through product localization and strategic sourcing, reducing costs by 25%- Optimized supply chain for 8+ product lines, reducing lead time by 85% and boosting shelf visibility by 30%- Led end-to-end product launches from vendor sourcing to go-to-market execution, establishing a strong market presenceBusiness Development & Operations- Scaled franchise network with 100% EHS compliance, training 25+ staff - Executed a 360-degree digital marketing strategy across Meta/Google platforms, driving a 22% footfall increase while maintaining budget efficiency- Developed custom Zoho Creator applications and managed billing systems to streamline franchisee operations and improve business efficiency- Orchestrated pan-India retailer campaigns, coordinating cross-functional teams to maximize sales impact
Education
Tata Institute of Social Sciences
Bachelor of Arts - BA
2018 — 2021
Siddharth International School
Secondary School
2011 — 2016
Shree Krishna Pranami Public School
Senior Secondary School
2016 — 2018
Indian Institute of Management, Ranchi
Masters in Business Administration
2021 — 2023
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