Neetu Barmecha

About Neetu Barmecha

I am an intrapreneur who thrives on solving hard business problems, building from the scratch, and turning ideas into scalable businesses.I was fortunate to work with 2 Blue-chip companies like Reckitt Benckiser, The Walt Disney Company in the beginning of my career. Learnt about brand building through purpose-driven marketing and story-telling. I think stories that we tell matters. I was selected from 500+ applications to be a part of Disney\'s Foresight team, a global team that was working on building future-ready Disney. I got a chance to work with and learn from some of the best leaders I know in the Industry. Learnt about the art of strategic thinking, anticipate, and interpret signals, read trends and patterns. Shaped my ability to think long-term and evolve. My curiosity for business and persistence got me an admission into HEC Paris (a top 10 global business school) and IIM Ahmedabad. Eventually, I chose to pursue my MBA at IIMA.Since then, I’ve navigated the worlds of consumer, e-commerce, and tech, leading high-impact teams, scaling businesses, and delivering growth. I am currently bullish on AI and I believe that it is going to transform every aspect of the business So I am preparing myself so that I can maximize my contribution to the org. I work with. Apart from work, I have been running a newsletter - https://thinkingcategory.substack.com/ where I write about my experience in ecommerce, category management and marketing. I love sports, I run to think and trek to feel alive (Did couple of long treks in Himalaya, Kashmir - Kedarkantha, Dayara Bugyal, Tarsar Marsar and dozens of one-day trek in Sahyadri, Meghalaya). Swimming makes me calmer. Started learning surfing but ended up at a surgery table. Back to Normal active life :)What excites me? The intersection of Business, and creativity —how people buy, interact, and experience the world.

Experience

1. Lead - Category Planning

   Amazon

   Nov 2023 — Present · Bengaluru, IN

   Drove ₹600 Cr+($72M) in monthly GMV for Amazon P3P seller

Education

• University of Rajasthan

  B.E., Biotechnology

• Indian Institute of Management Ahmedabad

  Master of Business Administration - MBA, Business Administration and Management, General

• ESCP Business School

  MBA

Skills

• Brand Management
• Marketing Strategy
• Procurement
• Business Planning
• Market Research
• Team Management
• Marketing
• Strategy
• Internet Marketing, Search Engine Optimization, Brand Building
• Negotiation
• Competitive Analysis
• New Business Development
• Business Development
• Analysis
• Analytics
• Business Strategy
• Analytical Skills
• Management
• Data Analysis
• Leadership
• Blogging
• Vendor Management
• Tableau