Neetika Saini

Group Brand Lead - Breathefree (Psp for Respiratory Patients) @Cipla

Mumbai, IN

Devise strategies with innovative ideas to drive the PSP with an objective of improving patient screening and adherence. Optimize digital and non digital platforms, majorly the website and field force with end-to-end execution of the campaigns to improve efficiencyManage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.SEO and SEM Management: Oversee the development and execution of SEO and SEM strategies to improve organic search rankings and drive targeted traffic to the website. SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics.Data Analysis and Reporting: Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns. Provide actionable insights and recommendations for continuous improvement.Liaising with stakeholders: Collaborate with both internal (Legal, IT, Medical, Compliance) and external stakeholders such as vendors to ensure smooth delivery of the campaigns.Evaluate emerging technologies: Provide thought leadership and perspective for adoption where appropriate.

G.N Khalsa College of Arts, Science and Commerce

BSc Biotechnology

SIES College of Management Studies - India

PGDM Biotechnology