Neetika Ghogar
Management Consultant Team Lead @埃森哲
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WORK HISTORY
Management Consultant Team Lead @埃森哲
Toronto, ON, CA
Customer journey and governance strategy for the DTC communications for a large Canadian Retailer-Partnered with digital marketing, loyalty and e-commerce teams to design a customer journey strategy and establish a governance framework ensuring consistent and relevant customer communications -Segmented the customers into lifecycle and behavioral groups to design more contextual journeys and tailored communications-Analyzed 50+ marketing campaigns and journeys across multiple banners to perform baseline assessment and identify optimization opportunitiesMarketing Process Transformation and User Experience Enhancement for a Global Tech Giant-Streamlined marketing processes & workflows to enhance user experience and efficiency-Partnered with business stakeholders to design innovative products & tools, and define to-be state processesMarketing Operations for a Global Tech Giant | Program Manager-Led the delivery of the client’s marketing events & transactional email campaigns using MS D365 CRM platform-Liased between business (marketing & content program owners) and tech team; managed Accenture’s CRM teams supported by agile based project planning, user stories and task assignment-Drove requirement gathering process with cross-functional teams leveraging requirement briefs-Acted as the Product Owner to share ongoing status updates during stand-up meetings and provide execution direction
EDUCATION
INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN
Bachelor of Technology (B.Tech.), Computer Science
Great Lakes Institute of Management
PGPM, Marketing strategy and analytics
SKILLS
ABOUT NEETIKA GHOGAR
With 10 years of professional experience in Consulting and Analytics, I\'ve specialized in advising clients on Digital transformation projects, particularly in the Telecom, Tech, Consumer, and Healthcare sectors in North America. Throughout my career, I\'ve collaborated closely with CEO/CMO offices, contributing insights to projects involving Customer Experience, Marketing Transformation, Hyper-personalization, Business Process Design, and Marketing Campaign Operations. I have fulfilled diverse roles spanning program management, business analysis, product management and pure play consulting.Complementing my practical experience, I hold a Masters degree (MBA) from Great Lakes Institute of Management, Chennai, India and a Graduate degree (B.Tech.) in Computer Science from Indira Gandhi Institute of technology, Delhi, India, maintaining a consistent record of academic excellence.I am passionate about fostering inclusion and diversity (I&D) in the workplace. As a core member of the Accenture SONG I&D committee, I lead various initiatives, firmly believing that a well-balanced team is formed by individuals with diverse backgrounds
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