Neeti Mishra

Consultant @Fractal

London, GB

Website User Engagement Analytics- Developed tailored KPIs to analyze website engagement and content performance, providing actionable insights into user behavior using Google BigQuery and SQL- Created interactive dashboards to streamline access to key metrics across content types, marketing channels, and geographies, enhancing decision-making for non-technical teams- Played a key role in building and managing data pipelines for Google Analytics 4 (GA4), leading stakeholder training to ensure smooth adoption and improved KPI tracking- Managed email campaign data pipelines and analyzed product-specific campaign performance, optimizing overall email metrics.Retail Marketing Analytics- Analyzed marketing and sales KPIs for smartphones, tracking performance across the full conversion funnel from impressions to sales, providing a 360° view of campaign effectiveness- Delivered insights on sales objectives and strategies, aligning with client business goals and improving market positioning- Automated reporting for major events, such as product launches and seasonal campaigns, providing real-time insights and reducing manual effort- Collaborated with data vendors, third-party retail partners, and internal teams to ensure seamless data integration, develop effective advertising strategies, and deliver impactful, insights-driven presentations.