Neethu Harikumar

About Neethu Harikumar

Strategic and performance-driven Digital Marketing & Client Strategy Leader with over a decade of experience leading paid media, growth, and engagement programs across BFSI, eCommerce, Education, B2B, Healthcare, and Technology sectors.I specialize in building scalable, data-driven marketing ecosystems that connect brand goals to measurable business outcomes — delivering impact across Search, Social, Programmatic, and CRO channels.Having managed multi-million-dollar media portfolios and diverse, cross-functional teams, I focus on driving growth under tROAS, CPA, and ROI frameworks, while fostering strong client relationships and stakeholder alignment. My expertise spans P&L ownership, performance strategy, martech integration (GA4, SA360, Xandr, Looker Studio), and team enablement.I’ve partnered with global enterprises and Fortune 500 brands to define digital transformation roadmaps, enhance customer acquisition and retention, and implement AI-driven optimization models. Known for bridging strategy and execution, I bring a blend of hands-on media expertise, executive client consulting, and leadership development to every engagement.Core Strengths:• Performance & Growth Marketing (Search, Social, Programmatic, Display)• Campaign Management & Media Strategy• Data-Driven Optimization (GA4, SA360, Looker Studio, Adobe Analytics)• P&L Ownership & Marketing ROI• Team Leadership (30+ member cross-functional teams)• Martech & Attribution | GTM Strategy | Automation & AI in MarketingI’m passionate about driving scalable growth, digital transformation, and customer-centric marketing ecosystems. Open to strategic marketing leadership opportunities at forward-thinking global organizations.

Experience

1. Senior Manager

   iQuanti

   Apr 2025 — Present · Bengaluru, IN

   Lead multiple digital marketing and client strategy teams across Paid Search, Social, and Programmatic.• Own end-to-end delivery, business growth, and P&L accountability for global enterprise accounts.• Developed and implemented optimization frameworks reducing turnaround time by 20% and improving delivery efficiency.• Improved CSAT scores by 50%, resulting in $2M additional annual revenue.• Conduct quarterly business reviews with senior stakeholders to present insights, ROI analysis, and innovation roadmaps.• Built and led a high-performing team of marketing managers and analysts focused on scalable client success.

Education

• Institute of Management Technology, Ghaziabad

  PGDM, Marketing

  2015 — 2017

• TKM College of Engineering

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  2009 — 2013

Skills

• Web Chat
• Team Management
• Engineering
• Microsoft Excel
• C
• Programming
• Html
• Product Management
• Java
• Sql
• Windows
• Marketing
• C++
• Microsoft Office
• Microsoft Powerpoint
• Mobile Applications
• Microsoft Word
• Bot
• Digital Marketing
• Artificial Intelligence
• Management