Neethu Gopalakrishna
Intermediate Data Analyst, Loyalty Analytics @WestJet
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WORK HISTORY
Intermediate Data Analyst, Loyalty Analytics @WestJet
Calgary, AB, CA
Loyalty Analytics, Westjet Rewards Program- Extracting digital data from Adobe Analytics, transformed it by wrangling using python to import and store it in snowflake for analysis- Data mining and stitching to construct a 360 view of our member base to collate all data points- Defining and designing all KPIs to make better business decisions using Power BI- Implementing logistics model to determine few key attributes on members in member 360.
EDUCATION
The University of British Columbia
Masters, Data Science
Visvesvaraya Technological University (VTU)
Bachelor of Engineering, Computer Science
ABOUT NEETHU GOPALAKRISHNA
Data Analyst with 2 years\' of experience building production ready data and analytics products to facilitate and automate decisions in marketing and operations applications for Loyalty members of N America\'s 7th Largest Airline. Expertise in developing enterprise ready Member 360 model cumulating data from all sources within the system. Performing campaign analysis/ spend analysis for enhancing member engagement with the program. Experience with design, development and deployment of tableau dashboards for business KPIs, data pipelines in production(Python, SQL, Git, CI/CD)- Skilled Orator with a keen eye for analytical solutions- Experience in managing projects, training new employees and engaging in client interactions- Certifications in machine learning and python.
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