Neethi Nair
Leading design and UX teams that turn brands into human experiences | Director, Experience & Design
- Role
- Director, Experience & Design at Cube84
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Neethi Nair
I\'m the person in the room asking \"but how will this make someone feel?\" As Director of Experience & Design at CUBE84, I lead teams that translate brand thinking into intuitive digital experiences. The kind that feel effortless to the user and intentional to the business. My background spans 13+ years across brand management, design strategy, and content, giving me a rare ability to understand how a brand needs to show up in a product, a campaign, or across screens. That instinct grew through an unconventional path: from hospitality at ITC Hotels, to supporting a CEO through complex operational decisions, to eventually running a design studio. Each chapter taught me something different about people, and what they expect from every experience they encounter. That\'s what I bring to every brief, every team, and every decision. A view of the whole experience. Not just what it looks like, but what it leaves behind. What I do best: Creative Leadership · UX Direction · Design Strategy · Brand Storytelling · Digital Experience Design
Experience
Director, Experience & Design
Mar 2026 — Present
I lead Team Nova, a team of visual designers, UX specialists, video editors, motion graphics animators, and content writers, directing the full experience journey from brand strategy to digital execution.What I focus on:• Leading experience design strategy across client engagements and internal platforms, making sure UX always serves both the brand and the business• Helping clients see the art of the possible, then breaking it down into phased, actionable plans they can actually execute• Translating brand thinking into intuitive, scalable digital experiences across web and Salesforce ecosystems• Bringing structure and clarity to complex systems through UX, information architecture, and storytelling• Researching and embedding AI and emerging tools into design workflows to raise the bar on speed, quality, and consistency• Building and mentoring a team where craft, critical thinking, and delivery are equally non-negotiable
Education
Kendriya Vidyalaya
12th Grade, Commerce
2002 — 2003
Dr G R Damodaran College of Science
BBM, Management
2003 — 2006
Kellogg Executive Education
Post Graduate Certificate in Digital Marketing
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