Neethi Iyer
Marketing & Partnerships|F&B/QSR|Ecommerce|Marketplaces|Consultant
- Role
- Head of Marketing at Kongsi Tea Bar India
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Neethi Iyer
Experienced Founder with a demonstrated history of working in the apparel and fashion industry. Strong business development professional skilled in Business Planning, Operations Management, Sales, International Business Development, & Business automation tools (Salesforce,Shopify etc).
Experience
Head of Marketing
Jan 2024 — Present · Bengaluru, IN
As the leader of the marketing function at KTB, my role is to drive the brand\'s growth and success. Creating Brand Awareness:Comprehensive Branding Campaign: Develop a cohesive branding campaign that includes both online and offline channels.Storytelling: Share the journey of KTB, the story behind each product, and the cultural heritage of Thai bubble tea.Partnerships and Collaborations: Partner with local businesses, influencers, and celebrities to enhance brand visibility and credibility.2. Digital Marketing:Social Media Strategy, Content Marketing3. Events & PR:Pop-Up Events and Collaborations: Organize pop-up events at high-traffic locations like malls, universities, and festivals. Collaborate with popular brands or influencers for joint events.Media Relations: Build strong relationships with local media and bloggers. Driving Walk-ins to Outlets:Creative Promotions: Develop creative marketing campaigns to attract foot traffic to the outlets, including limited-time offers, themed events, and exclusive in-store experiences.Loyalty Programs: Implementing a loyalty program that rewards repeat customers with discounts, free products, and special offers. Local Marketing: Distributing flyers, partnering with local businesses, and sponsoring community events to increase footfall.5. Revenue Generation through Aggregators:Optimized Listings: Ensure that KTB’s listings on Swiggy, Zomato, and other delivery platforms are optimized with high-quality images, detailed descriptions, and customer reviews.Exclusive Offers: Collaborate with aggregators to create exclusive deals and discountsPromotions and Visibility: Participate in promotional events and campaigns organized by aggregators to increase visibility and attract more customers.
Education
Symbiosis Institute of Management Studies
Master of Business Administration - MBA, International Business
2006 — 2008
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