Neeta Behl
Sales Director @Norma Kamali Inc
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WORK HISTORY
Sales Director @Norma Kamali Inc
New York, NY, US
Built and scaled the wholesale business from its founding stages to $20M+ in annual revenue — personally opening ~30 specialty retail doors and establishing digital partnerships with major department stores (Nordstrom, Saks) exclusively through their e-commerce channels, per a CEO-directed brand-protective distribution strategy.Scope of role: Lead a team of 4–6 across domestic account management and international territory management Own the full wholesale P&L: forecasting, budget control, margin management, and reporting Collaborate directly with Norma Kamali on collection curation — translating sell-through data and territory trends into design and merchandising direction Manage international distribution across Europe, Middle East, Asia-Pacific, and the Americas Drive account growth through whitespace mapping, exclusive capsule development, retailer tiering, and brand-protective minimums Oversee DTC e-commerce operations and financial planning, bridging wholesale and direct revenue strategy Negotiate partnership proposals, distribution contracts, and co-marketing opportunities Lead seasonal collection review sessions with global territory managers to align on brand DNA and regional priorities
EDUCATION
University of Miami
Bachelor of Science, Communications; Public Relations and Theater
ABOUT NEETA BEHL
I build wholesale businesses from the ground up and protect the brand equity that makes them worth building. Over 18 years in luxury and contemporary fashion, I\'ve grown Norma Kamali\'s wholesale operation from its earliest stages to $20M+ in annual revenue. Personally opening 30 specialty retail doors and establishing strategic e-commerce partnerships with major department stores operating exclusively through digital channels as a deliberate, CEO-directed initiative to preserve brand positioning and control the consumer experience. My scope spans the full commercial function: wholesale strategy, international distribution (Europe, Middle East, Asia-Pacific, Americas), DTC e-commerce, financial planning, team leadership, and direct collaboration with the designer on collection direction. What I bring to a senior role: 18+ years in contemporary and luxury womenswear and accessories. Proven ability to open markets, build distribution, and scale revenue. Experience managing all revenue channels-wholesale, digital, and direct. Team leadership across domestic and international territory managers. Deep retailer relationships across specialty, major, and e-commerce.Paris and New York sales campaign experience at Proenza Schouler.I\'m passionate about brands where creative integrity and commercial ambition are equally valued and where the wholesale strategy is a genuine extension of the brand\'s identity. Open to Director and VP-level opportunities in wholesale sales within the bridge luxury and contemporary fashion space.
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