Neeraj Deuskar

About Neeraj Deuskar

Global Leader in Technology Product and Solutions marketing (Go-to-Market)Marketing Strategy Formulation and ImplementationSkill sets includes Strategic Marketing (Messaging, Positioning), Technology B2B Marketing, Setting up marketing function from scratch (People, process, technology and metrics measurement), Demand Generation, Generating MQL with different online and offline tactics, Digital Marketing, Analysts Relations, Influencers\' marketing Worked with global brands including Big Four, Leading IT Solutions and Services company and Start-up and mid-size technology product companies- Understanding of key business processes, pain points and success factors of Global Telecom & Engineering Sector- One of the founding member of the team who launched Flypp(TM): Infosys Mobile Application Ecosystem Platform- Launched the IoT practice for Infosys with Marketing perspective. Branding and Thought Leadership for this practice- Positioning and Messaging for Products/propositions/solutions- Articulate key marketing messages for technology based propositions- Market Research and Segmentation - Supporting business planning exercise- Strategic Marketing planning and implementation- Relationship with key senior industry influencers including analysts- Associate Marketing bringing indirect business growth/deal flow- Helping sales team in key deal pursuits by articulating solution messaging - Social Media marketing- Marketing Collaterals management- Demand Generation and Nurturing programs- Client testimonial program- Events and RoadshowsSpecialties: Designing and implementing Go-to-Market plans for new products and services in IT/ITES sectorUnderstanding of key business processes, pain points and success factors of Global Telecom SectorMobile Application Ecosystem DevelopmentStrategy Formulation and Implementation for Business unitsClient management, Program managementInfluencers/Alliances Relationship impacting business growthAccount MarketingBusiness Development

Experience

1. Senior Director of Marketing

   Cognizant

   Jul 2024 — Present · Bangalore, IN

   Leading Field Marketing for Telecom, Media vertical of Cognizant. Strategic marketing plans aligning with the business goalsDemand Generation Brand BuildingAnalysts RelationsMedia RelationsClient Advocacy

Education

• University of Mumbai

  Master of Business Administration (M.B.A.), Marketing

  2001 — 2003

• Institute of Product Leadership

  Professional Course, Product Management & Product Marketing

  2014 — 2014

• University of Mumbai

  BE, Production, Industrial Engineering

  1997 — 2001

Skills

• Online Marketing
• IT Service Marketing
• B2b
• Customer Relations
• Outsourcing
• Social Media Marketing
• Information Technology
• Business-to-Business (B2b)
• Market Research
• Business Process
• Leadership
• Marketing Management
• Go-to-Market Strategy
• Program Management
• Business Development
• Digital Marketing
• Marketing Strategy
• Lead Generation
• Marketing
• Integrated Marketing
• Start-Ups
• Business Strategy
• Strategy
• Team Management
• Account Marketing
• Management
• Online Advertising
• Business Planning
• Demand Generation
• Account Management
• Crm
• Customer Relationship Management (Crm)
• B2b Marketing
• Product Marketing
• Customer Service
• Marketing Communications