Neeraj Rathod

About Neeraj Rathod

A accomplished Banking professional with 18+ years of experience across various verticals like Digital Sales, Digital Channel (identical bank branch set-up remotely), Business Strategy, Product Proposition, Customer experience and Business development, etc. In-depth understanding of multiple business functions including Remote Banking, Wealth Management, Retail Channel Management & NRI banking. Currently spearheading Digital Sales for Axis Bank across credit cards, Card portfolio and Forex products. Prior to Axis Bank, I have been associated with HDFC Bank for 5 years and Goodlass Nerolac paints for almost 2 years. Having completed my MMS from Jamnalal Bajaj Institute of Management Studies in 2003, I have maintained a strong track record of delivering on the product and business objectives.

Experience

1. Head Digital Acqusition

   Axis Bank

   Dec 2019 — Present · Mumbai City district, IN

   Driving Digital Sales: Responsible for generating top of the funnel through organic & paid channels through all the digital platforms and ensure the annual business targets are met - Collaborate: with cross functional/platform/support teams like IT (A/B Testing), Risk, Compliance etc. for digital transformation, stimulate and promote new digital capabilities, ensure each team meets their respective targets, track & review the monthly product performances of each product- Enhancing Digital Efficiencies: Work with all the Digital Transformation team to regularly monitor and review performance, suggest ideas especially for journey improvements and enhancing funnel level efficiency- Business Scale-up: 2x increase in CC acquisition through STP journeys, 3x increase in CC acquisition through NSTP journeys

Education

• Jamnalal Bajaj Institute of Management Studies

  MBA, Marketing

  2001 — 2003

Skills

• Banking
• Risk Management
• Team Management
• Portfolio Management
• Customer Experience
• Strategy
• Strategic Planning
• Channel Management
• Business Planning
• Branch Banking
• Team Leadership
• Business Strategy
• Finance
• Mis
• Business Development
• Wealth Management
• Staff Development
• Relationship Management
• Product Management
• Marketing
• Analytical Skills
• Management
• Commercial Banking
• Retail Banking
• Sales
• Cross Selling
• Financial Markets
• Digital Channel Management
• Financial Services
• Crm
• Product Development
• Payments
• Business Analysis