Neeraj Kher
Associate Director, Digital Experimentation & Omnichannel Analytics
- Role
- Associate Director Digital Analytics at Novartis
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Neeraj Kher
I’m a marketing analytics professional, with experience in both online and offline campaigns across multiple verticals pharma, insurance, CPG and beverage. With extensive experience of utilizing data, analytics, tools, and technology to inform digital strategies, build omnichannel measurement plan, create customer value through CRM, audience segmentation, optimizing CX/UX experience, media analysis and developing integrated dashboard solutions.Specialties : CRM, customer journey analysis, media/web analytics, multi-touch attribution, audience segmentation, A/B & MV Testing and Social Listening.
Experience
Associate Director Digital Analytics
Jan 2022 — Present
Education
Victoria University of Technology
Bachelors; Certificate, Business Information Systems; Information Technology
1999 — 2003
Skills
- Process Improvement
- Management
- Business Analysis
- Social Media Marketing
- Business Intelligence
- Data Analysis
- Marketing
- Requirements Analysis
- Market Research
- Business Process
- Marketing Strategy
- Forecasting
- Online Advertising
- Team Management
- Digital Marketing
- Web Analytics
- Integrated Marketing
- Business Process Improvement
- Project Planning
- Project Management
- Direct Marketing
- Segmentation
- Analysis
- Digital Strategy
- Analytics
- Social Media
- Crm
- Strategy
- E-Commerce
- Competitive Analysis
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