Neeraj Chimankar
Driving Category growth at Tata Consumer Products | Ex-Zepto, Colgate | IIMB\'21, IITB\'18.
- Role
- Category Development Manager at Tata Consumer Products
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neeraj Chimankar
I\'m an experienced Management Professional with a diverse background in Marketing, Strategy, Sales, CRM and Analytics roles in FMCG, E-commerce and Real Estate. I hold an MBA from IIM Bangalore and a B.Tech from IIT Bombay.At Zepto, I showcased my ability to drive sustainable growth and execute marketing campaigns. I delivered top-line and bottom-line goals by adopting a first principles approach for managing assortment, pricing, merchandising & promotions. I successfully executed 30+ events in collaboration with stakeholders across 5 teams.At Colgate Palmolive, I developed a comprehensive understanding of Sales, Brand Marketing, Trade Marketing, E-commerce & Loyalty. I led Sales in both urban & rural territories, managing a team of 65+ sales reps & TLs, focusing on process improvement, training & new initiatives. In Brand Marketing, I elevated the in-store experience of modern-trade customers, directed the virtual launch of Visible White O2 & Palmolive Face-care range for all CP employees & built a pilot program to increase category consumption. I built a consumer-first mindset & skillfully managed creative assignments & cross-functional collaboration. I also executed user acquisition campaigns (1PD) for Colgate’s loyalty program. As Key Account Manager of Amazon in E-commerce stint, I ensured seamless onboarding of the new seller to replace Cloudtail & optimized sales strategy. With the Trade Marketing team, I future-proofed the capabilities of sales reps and laid the groundwork by using design thinking principles along with primary research.At Housing.com, I led Email/SMS marketing, singlehandedly managing strategy, execution and analytics. I improved performance through consistent experiments with audiences, designs & content. I have a strong understanding of Search, Display, Social & Affiliate marketing channels.Throughout my career, I\'ve developed exceptional analytical & problem-solving skills, strong business acumen & leadership qualities. I\'m skilled in managing creative projects and cross-functional collaboration. My passion for learning, drive to excel, and ability to thrive in fast-paced environments make me an asset to the organization. I am poised to leverage my expertise in Marketing & Strategy to drive transformative results in a new challenge.
Experience
Category Development Manager
Sep 2024 — Present · Bengaluru, IN
Education
Indian Institute of Management Bangalore
Master of Business Administration - MBA
2019 — 2021
Indian Institute of Technology, Bombay
Bachelor of Technology (B.Tech.), Metallurgical Engineering
2013 — 2018
Pace Junior Science College
High School, Science
2011 — 2013
Skills
- Microsoft Office
- Research
- Microsoft Excel
- Powerpoint
- Public Speaking
- Customer Service
- Microsoft Word
- Business Development
- Social Media
- Leadership
- Marketing
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