Neeraj Chawla

About Neeraj Chawla

Seasoned E-commerce leader with 26 years of experience in scaling businesses, driving Marketplace growth, and optimizing Operations across Books, Home and Healthcare categories. Proven ability to deliver revenue growth, streamline processes, lead cross-functional teams to measurable business impact. Profile Summary • 26 years of experience in New Business, Marketing, Publishing and E-commerce • Core Ecommerce / Marketplace experience: 15 years • Responsible for Growth, Operations and Management of Marketplace business • Categories handled: Healthcare, Books, Advertising Signs and Displays, Home and Lifestyle • Experienced in managing the Product category, Catalogue, Inventory, Operations, New Product Development/NPD and launches • Handled India and International regions US, UK and CAN at Amazon, Flipkart India, Wayfair and Walmart • Conceptualising business strategy, Go-to-Market / GTM, SEO and enhanced brand content for a strong online presence • Augment brand visibility through innovative marketing plans and communication across Online and Traditional Retail channels • Collaborate cross-functionally with internal teams for faster end-to-end Operations and process improvement initiatives Notable Accomplishments @ Group Bayport • Amazon: Increased sales value 44% from $2.95 million (INR 22 crores) in 2022 to $4.25 million (INR 35 crores); and 21% YoY growth to $5.15 million (INR 43 crores) in 2024, AOV $75. • Amazon: No. of unit sales increased 64% from units in 2022 to units in 20••••24: 40% YoY growth in no. of units sold • Overall Marketplace business $5.60 million (INR 46.50 crores) • FBA sales share increased to 30% in 2023 with 250+ SKUs (from 0 in 20••••24 FBA share: 45%+ • Product Categories handled: 20+, No. of SKU/ASIN count Custom) • Reduced Returns from 15% to under 7% • 30+ New products launched for Amazon and Wayfair @ uRead • Expanded the Books catalogue to 5+ million SKUs (ISBNs) – the largest in India • Designed & developed a scalable model with a capacity to ship orders a day • Increased Digital Advertising from 100 SKUs in 2016-17 to over SKUs in 2019-20 on Amazon and Flipkart, Achieved 4x Online sales in 2019-20 YOY with ACoS < 20% • Managed relationships with 300+ leading Publishers and Distributors in India as well as leading Distributors in US and UK • Increasing presence in Top books at Amazon and in Top 500 Nielsen charts • Sold Audio Visual rights of 5 books to be adapted to Web series / Movie to leading Production houses

Experience

1. Head-marketplace

   Group Bayport

   Jan 2022 — Present · Gurugram, IN

   Developing and executing the marketplace strategy, business growth plans, AOP, forecasting, riskmitigation plans, managing the P&L for Amazon US, UK and CAN, Wayfair and Walmart.• Managing Amazon storefront, maintaining Account Health metrics (order defect rate, late shipments,pre-fulfilment cancellation, valid tracking rate) and Customer Relationship Management (CRM)• Create keyword rich, informative and compelling A+ Premium content and images leading to increasedengagement, improved conversions CVR/CTR, organic search and higher product rankings• Optimise Digital advertising spend, PPC campaigns for better ROI, planning and stocking for specialevents Prime days, BFCM / Black Friday Cyber Monday etc.• Price and Competition analysis via manual and analytic tools, analyse consumer behaviour andmarketplace trends• New Product development and launches• Inventory management, timely FBA shipments (Ocean and Air)• Cross functional activities: Bridge between Category, Prepress / Design Team, Customer Support/CX,Production, Logistics, Finance, Technology and CRM for process improvement initiatives and operational excellence

Education

• Apeejay School Of Management

  MBA (PGDBM)

  1996 — 1998

• Shaheed Bhagat Singh College

  B.Com.(Hons.)

  1992 — 1995