Neeraj Chaudhary

About Neeraj Chaudhary

I’m a full-stack growth strategist with 6+ years of experience scaling mobile apps, eCommerce platforms, and digital products — from zero to millions in users and revenue. I drive end-to-end growth: ASO, paid UA, monetization, retention, and funnel optimization. Currently managing: 🔹 40K+ daily app installs (Android & iOS) 🔹 600+ daily in-app purchases across 10+ SKUs 🔹 1000+ daily eCommerce orders through performance funnels 🔹 6X+ ROAS on Meta & Google Ads 🔹 Optimized D1/D7/D30 retention, onboarding & LTV 🔹 Automated ad creative production (UGC + AI banners) & scaling rules Key Expertise: ASO: Metadata optimization, keyword strategy, A/B testing Paid UA: Google UAC, Meta Ads, Apple Search Ads, Twitter, LinkedIn Monetization: IAP growth (0 → 600+ daily purchases), AdMob & mediation CRO & Funnels: Onboarding, product page, checkout optimization Analytics: Firebase, GA4, Appsflyer, RevenueCat, cohort tracking Automation: AI creative workflows, campaign scripts, performance loops Tools & Platforms: Sensor Tower · AppTweak · Firebase · GA4 · Appsflyer · RevenueCat · Meta Ads · Google Ads · Apple Search Ads · Shopify · Notion · AI tools 💼 Let’s connect if you’re building something bold — I partner with startups, D2C brands, and AI-led platforms to grow smarter and faster. 📩 DM for growth consulting, product-led scale, or fractional leadership.

Experience

1. ASO Associate Manager & Digital Marketing Lead

   Shuru App

   Feb 2025 — Present · Indore, Madhya Pradesh, India

   - Lead ASO for Google Play & App Store: keyword research, store page optimization, localization, and A/B testing. - Develop and execute ASO strategy to improve discoverability, rankings and organic installs. - Plan and run paid user acquisition (Google Ads, Meta Ads, Apple Search Ads) for app installs and product sales. - Manage e-commerce marketing: product listings, conversion funnels and sales growth. - Run WhatsApp retargeting campaigns to re-engage users and increase LTV / repeat purchases. - Implement and maintain analytics & tracking (Google Tag Manager, Facebook Events Manager) to measure purchases and conversion. - Optimize ad monetization (AdMob + mediation) and in-app purchase flows to increase revenue. - Coordinate with product and engineering on releases, user reviews, crash/ANR issues and UX that affect conversion.

2. ASO Associate Manager

   Shuru App

   May 2024 — Present · Gurugram, Haryana, India

   - Conducted market & competitor research and keyword analysis to identify growth opportunities. - Developed and executed ASO strategy for Google Play & App Store to boost visibility and organic installs. - Optimized product pages and store creatives (A/B tests on icons, screenshots, descriptions) to increase conversion. - Managed store localization and coordinated with product on releases, user reviews, crashes & ANR issues. - Monitored Apple Search Ads and ran paid UA campaigns on Google & Meta for app installs. - Worked on ad monetization (AdMob + mediation) and in-app purchase strategies to increase ARPU and revenue.

3. App Store Optimization (ASO) Specialist

   Shuru

   May 2023 — Present · Gurugram, Haryana, India

   - Performed market & competitor research to identify keyword and creative opportunities. - Built and executed ASO strategy for Google Play & App Store (keyword optimization, localization, backlinks). - Ran A/B tests on icons, screenshots and descriptions to boost conversion. - Used App Radar, Sensor Tower, AppTweak and Appsflyer for tracking, insights, and attribution.

4. Organic Growth | App Store Optimization (ASO) | SEO

   MN Trend

   May 2018 — May 2022 · Gurugram, Haryana, India

Education

• Maharshi Dayanand University, Rohtak

  Bachelor’s Degree · Computer Science

  2014 — 2018

Skills

• React.js
• Twitter Ads
• Digital Marketing
• App Store Optimization (ASO)
• Cascading Style Sheets (CSS)
• Growth Analytics (D1–D30 Retention, LTV, ROAS)
• JavaScript
• D2C Growth Strategy
• Content Marketing
• Growth Loops
• A/B Testing
• Search Engine Optimization (SEO)
• Google Ads
• Customer Lifetime Value (LTV) Tracking
• ROAS Optimization
• Mobile Applications
• Autodesk Maya
• App Install Campaigns (Google & Meta)
• Firebase
• Funnel Analysis
• GTM (Go-To-Market) Strategy
• Data Analytics
• Ad Copywriting
• Retention Analysis (D1, D7, D30)
• Project Management
• Graphic Design
• User Experience Design (UED)
• Social Media Optimization (SMO)
• Organic & Social Media Growth
• AppsFlyer
• Adobe Photoshop
• Hyperlocal Targeting
• Google Ads Editor
• Branding
• Retargeting & Remarketing
• Microsoft Power BI
• DBMS
• Dreamweaver
• User Experience (UX)
• User Interface Design