Neelima Karodia

About Neelima Karodia

Marketing professional with 9 years of experience across ad sales, brand and content solutions, full funnel advertising, and business development. With almost 4 years in a sales based quota carrying role, I have a strong track record in driving revenue growth, building long term client relations and exceeding performance KPIs. I specialize in strategic paid media campaign planning and execution, full-funnel strategy, performance optimisation and measurement. In my current role at Amazon Ads, I manage a $XXM+ book of business across diverse sectors - including CPG & Beauty, Consumer Electronics, BFSI, Tourism - helping some of Amazon\'s largest advertisers leverage Amazon\'s video ad products to achieve their marketing goals.

Experience

1. Customer Success Manager, Amazon Ads

   Amazon

   Jul 2025 — Present · Mumbai, IN

   Part of LCS team, working with advertisers and agencies, ensuring they achieve maximum value from their ad media investments across Prime video, Amazon MX Player, Fire TV and Amazon DSP.• Manage the end-to-end CPG Beauty category for Amazon’s video solutions, overseeing a high-impact portfolio with an average monthly revenue of INR XX M+.• Serve as a consultant for top-tier advertisers, developing bespoke video strategies and media plans that align brand objectives with Amazon’s full-funnel capabilities.• Formulate end-to-end ad strategies and media plans for key agencies and brands, ensuring seamless integration of creative assets and targeting parameters.• Deliver data-driven insights and post-campaign analysis to maximize ROI, improving campaign efficiency, brand lift and advertiser retention.• Partner with sales teams to identify upsell opportunities and expansion strategies that significantly increase advertiser lifetime value (LTV).• Collaborate with product and tech teams to pilot and enhance automation, measurement frameworks, and product features, directly improving the advertiser experience.Achievements –• Achieved over 98% budget delivery on planned campaigns, with more than 95% success rate on planned KPIs.• Managed and delivered multiple high value sponsorship campaigns across IP shows on PV (The Family Man, Too Much with Twinkle & Kajol) and AMXP (Jamnaapaar, Rise & Fall).• Achieved 28% MoM growth in DPVR (detail page view rate) for multiple beauty brands through granular audience segmentation and targeting, directly contributing to INR X Cr MoM revenue and maintaining advertiser retention through consistent ROI delivery.

Education

• St. Raphaels H.S. School

  High School

  2006 — 2012

• St. Xavier's College

  Post Graduate Diploma in Advertising & Marketing Communications, Advertising

  2017 — 2018

• Prestige Institute of Management & Research

  Bachelor of Business Administration (BBA), Human Resources Management/Personnel Administration, General

  2012 — 2015

Skills

• Wordpress
• Business Strategy
• Organizational Development
• Corporate Branding
• Performance Management
• Social Media Marketing
• Wordpress Design
• Content Writing
• Content Marketing
• English
• Powerpoint
• Microsoft Excel
• Strategic Planning
• Employee Relations
• Management Consulting
• Teamwork
• Content Curation
• Team Management
• Team Leadership
• Event Management
• Employee Engagement
• Management
• Public Speaking
• Vendor Management
• Copy Editing
• Talent Management
• Human Resources
• Corporate Website Management
• Executive Management
• Website Updating
• Training
• Presentation Skills
• Microsoft Office
• Digital Marketing
• Social Media
• Recruiting
• Professional Writing
• Content Strategy
• Marketing Strategy
• Strategy