Neelima Guptha
Associate @ MediaMint | Digital Marketing| Worked for Publisher and advertiser side (SSP&DSP) | Inventory Forecasting (DSP)
- Role
- Marketing Associate at MediaMint
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Neelima Guptha
Hey people, I am Neelima having 2 years of Experience in Programmatic Advertising with a deep understanding of real-time bidding (RTB), demand-side platforms (DSPs), data management platforms (DMPs). Passionate about leveraging automated advertising solutions to drive high-converting, data-backed campaigns across display, video, native, and CTV/OTT channels. Google DV360, The Trade Desk, Amazon DSP, Magnite Skilled in audience segmentation, retargeting, and lookalike modeling for maximizing ROI Proficient in A/B testing, bid strategy optimization, and performance analytics Strong background in brand safety, fraud prevention, and viewability metricsMonitor performance KPIs (CTR, CPC, CPM, CPA, LTV) and refine campaigns accordinglyCollaborate with creative and analytics teams to drive full-funnel marketing successCertifications & Skills Google Marketing Platform (DV360) Certified Amazon DSP Certified The Trade Desk Edge Academy CertifiedLet’s Connect!I’m always open to discussing programmatic innovations and data-driven growth strategies. Let’s connect and collaborate!experience in programmatic advertising and worked for publisher and advertiser side
Experience
Marketing Associate
Apr 2023 — Present · Hyderabad, IN
I joined Mediamint on April 3rd, 2023. I am feeling proud to be part of MM family. The best thing that one can prove themselves being here. Last but not the least MediaMint is known for its admirable infrastructure beauty, which makes one to feel proud to work.
Education
Sivasivani degree college
Bachelor of Business Administration - BBA
2021 — 2021
Jain (Deemed-to-be University)
Master of Business Administration - MBA
2024 — 2026
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