Neelima Gaddam

About Neelima Gaddam

20+ years experience in managing, architecting, and delivering platforms, products and…

Experience

1. Senior Director, Product Management - Business Platforms, Data Products & Experimentation

   Visa

   May 2015 — Present

   Leading a team of Product Managers, responsible for on-premise and cloud based Business Platforms and Data Products that integrate into Solutions Platform: as a first hire in the team created 3-year roadmap for on-prem and cloud based data platforms, resource & software strategies, built the product team, helped hire offshore engineering team, setup agile delivery practice; Products: Loyalty, Identity, Consent Management and Campaign Management Solutions for the success Visa and its Partners leveraging best in class AI/ML technologies and micro services architecture 1. Fintech- Loyalty solutions that listen to real time transactions and personalize and serve offers to drive transaction count and purchase volume for Fintechs and their SMBs 2. AdTech - Segmentation, Audiences and Scores that connect off-line transaction data with on-line behavioral data and 3-rd party data from partners such as Live Ramp, Publicis, Acxiom and TransUnion for effective targeting and integrating into Google DFA, Facebook Ads, TradeDesk and Direct Buy Partners 3. MarTech - Data integrations to support segmentation, personalization and activation of email campaigns; leveraging transactional & behavioral data for B2B and B2C programs integrating into Eloqua, Marketo, Unica, Mailchimp etc. ContentTech - Playbook of site & creative tagging and reporting solutions to support the release/maintenance of Visa.com, Visa Developer and other portals across 158 country sites; Deployment of on-site survey for feedback and “test and learn” program for experimentation Insights and Analytics: 1. Automation of several longitudinal and dip stick research studies to learn emerging consumer preferences across new initiatives such as crypto, existing card benefits, Brand and advertising effectiveness. Insights powered products for new Flows and enhancements of current product offerings 2. OKRs, KPI-KPDs, Dashboards, Strategic Analyses for the growth of Affluent / Cross-Border/eCommerce solutions

Education

• Osmania University College of Engineering

  B.E

• The University of Texas at Dallas

  M.S, Computer Science

• Indian School of Business

  Master of Business Administration (MBA), Marketing Research; Organizational Theory

Skills

• Oracle
• Strategy
• Big Data
• Data Warehousing
• Databases
• Unix
• Microsoft Sql Server
• Informatica
• Scrum
• Enterprise Software
• Business Analysis
• Requirements Analysis
• Product Management
• Analytics
• Itil
• Data Modeling
• Agile Methodologies
• Etl
• Teradata
• Business Intelligence
• Sdlc
• Ab Initio
• Integration
• Leadership
• Software Development
• Dimensional Modeling
• Six Sigma
• Management