Neel Das
Marketing Manager @Info-Tech Research Group
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WORK HISTORY
Marketing Manager @Info-Tech Research Group
Toronto, ON, CA
Led a data-driven, cross-functional initiative to proactively identify and re-engage at-risk enterprise accounts.* Built a renewal and retention driver model analyzing account attributes, engagement, and service utilization to identify key predictors of churn and renewal* Partnered with Sales, Global Services, and Enablement to define early risk indicators and marketing intervention strategies* Designed and launched early-warning and event-driven engagement programs for strategic and high-risk accounts* Introduced an engagement-based risk scoring framework, replacing legacy health models to improve at-risk identification accuracy* Integrated Gainsight and Salesforce data to enable automated risk indexing and program enrollment across Marketing and Sales- Led a cross-channel flagship initiative focused on brand growth, pipeline acceleration, and customer acquisition.* Transformed a legacy awards program into a scalable, market-facing growth initiative* Expanded the program from 1 to 5 award categories, opening select awards to prospects and creating a new top-of-funnel demand engine* Led execution of a multi-channel GTM strategy across email, social, PR, events, and sales enablement* Drove meaningful enterprise net-new revenue impact and supported retention of multiple at-risk accounts* Partnered cross-functionally with Sales, PR, Legal, Design, and Marketing Ops to deliver end-to-end execution
EDUCATION
Amity University
Bachelor of Technology (B. Tech), Electronics and Communications Engineering
Ted Rogers MBA at Toronto Metropolitan University
Master of Business Administration (MBA), Global
Indian Institute of Technology, Delhi
Master of Business Administration (MBA), Sales and Marketing
ABOUT NEEL DAS
Growth & Lifecycle Marketing Professional with 8+ years of experience driving enterprise revenue across the full customer lifecycle from acquisition and onboarding to expansion and retention. Experienced in building GTM, ABM, and customer marketing programs that improve activation, influence pipeline, and increase account penetration and lifetime value. Background in consultative enterprise sales and product marketing, with strong cross-functional collaboration across Marketing, Sales, and Customer Success. MBA-qualified with hands-on experience in Salesforce, Gainsight, B2B marketing automation platforms (Pardot), and marketing analytics platforms.
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