Neeldana Bakshi

About Neeldana Bakshi

I’m a Product Research and Pre-Sales professional with 8+ years of experience across IT-Healthcare, Telecom, Electronics & Semiconductor domains. My strengths lie in product research, market intelligence, bid/proposal management, primary & secondary research, and stakeholder collaboration.In my current role within the Product Management team for MediFind, I support data-driven strategy through research, analysis, and cross-functional execution.My responsibilities include: Managing and resolving data tickets via Jira, updating records, and troubleshooting inconsistencies. Using Salesforce, Power BI, Jira, and ChatGPT Enterprise to streamline workflows, analyze data, and support strategic product initiatives. Collaborating with product management and engineering teams to ensure database accuracy aligns with product goals. Leveraging Octoparse to build and validate high-quality datasets. Using Power BI to analyze market trends, perform competitive analysis, and present insights to the CE team before proposals move into the RFP stage.My background also includes end-to-end bid and proposal management, CXO-level customer visit handling, client interfacing, and creating concise research-backed deliverables using Bloomberg, ZoomInfo, Factiva, and other industry databases.I hold an MBA in Operations Management and a Bachelor’s in Electronics & Telecommunications Engineering. I thrive in dynamic environments where data, research, and product strategy come together to solve real problems.Beyond my corporate role, I’ve built a parallel journey as a Content Creator and Digital Storyteller, collaborating with 200+ brands across India across food, lifestyle, and travel. From reviewing local gems to executing nationwide campaigns, my focus has always been on creating authentic, engaging, and result-driven content that connects brands with the right audience.I’ve also developed marketing strategies for cafés in Pune, partnering with marketing teams to conceptualize and execute influencer campaigns, while tracking key performance metrics such as reach, engagement, and conversions to measure impact and ROI. I create and edit content using tools like Canva, Pinterest, Adobe tools, Lightroom, and Snapseed to ensure high-quality visuals aligned with brand goals.What began as a passion has grown into a space where creativity meets strategy, and I’m excited to continue building meaningful collaborations.

Experience

1. Analyst, Product Management

   Phreesia

   Dec 2020 — Present

   Note - Rayden Interactive Was A Strategic Partner & Service Provider For Phreesia. Rayden Interactive\'s Business Was Transitioned To Phreesia starting from April 2024Conduct primary and secondary research to gather and verify provider and clinic information.Manage and maintain the Medifind database, ensuring it reflects the most current and reliable data.Perform NPI (National Provider Identifier) mapping and validation against trusted healthcare sources.Update doctor and clinic information based on research findings and business requirements.Validate and work on data received from Kaiser Permanente files, ensuring alignment with internal standards.Manage and resolve data tickets via Jira, updating records and troubleshooting inconsistencies.Use tools like Salesforce, Power BI, Jira, and ChatGPT Enterprise to streamline workflows, analyze data, and support strategic product initiatives.Collaborate cross-functionally with the broader product management, data, and engineering teams to ensure data accuracy supports product goals.

Education

• Savitribai Phule Pune University

  Master of Business Administration (MBA), Operations Management

  2015 — 2017

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.), Electronics and Telecommunication

  2011 — 2015

• Marathwada Mitra Mandal College of Science,Pune

  H.S.C, Bifocal-Computer Science

  2009 — 2011

• Bharatiya Vidya Bhavan, Pune

  S.S.C

  1999 — 2009

Skills

• Management
• Teamwork
• C
• Team Management
• Powerpoint
• Microsoft Excel
• Electronics Testing
• Leadership
• Operations Management
• Skilled Team Leader
• Telecommunications
• Microsoft Office
• Minitab Statistical Software
• Research
• Quality Control and Operation
• Matlab
• Microsoft Word
• Electronics
• Team Leadership
• Electronics Technology
• Engineering
• Time Management
• Six Sigma
• Drawing
• Microsoft Project