Neelasri Barman
Head - Corporate Communications @ L&T Finance | B2B Marketing Expert | Digital Marketing Enthusiast | Ex Financial Journalist | Lifelong Learner | Forward Thinker | Views = Own
- Role
- Head - Corporate Communications at L&T Finance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neelasri Barman
I am a strategically-focused Corporate Communications Leader with over 22 years of…
Experience
Head - Corporate Communications
Dec 2022 — Present · Mumbai, IN
Helping L&T Finance become a leading digitally-enabled retail finance company through the power of effective communication• Developing coherent internal and external communication strategies in line with organizational goals• Enhancing brand reputation through earned and paid media channels• Strategically positioning spokespeople as industry thought leaders• Shortlisting and participating in key industry events to boost the organization\'s visibility• Planning and supervising quarterly financial results communication• Reviewing and finalizing CSR and sustainability communication plans• Managing crises and mitigating negative impacts effectively• Overseeing PR agency for optimal service delivery• Supporting Human Resources in building the employer brandKey Achievements:• Recorded highest-ever brand engagement and share of voice growth in organizational history• Achieved fivefold surge in media coverage within the first year and have sustained that in the second year • Effective internal communication strategies drove a sharp increase in employee awareness of organization initiatives
Education
Sophia Shree BK Somani Memorial Polytechnic, Directorate of Technical Education, Maharashtra
Post Graduate Diploma, Social Communications Media (SCM)
2003 — 2004
Shreemati Nathibai Damodar Thackersey Women's University
Master of Commerce (MCom), Taxation and Human Resource Management
1999 — 2001
Shreemati Nathibai Damodar Thackersey Women's University
Master of Management Studies (MMS), Finance
2006 — 2008
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