Neelam Kaur Virdee
Marketing Comms Senior Specialist - Jaguar Land Rover Global Advertising @JLR
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WORK HISTORY
Marketing Comms Senior Specialist - Jaguar Land Rover Global Advertising @JLR
GB
Responsible for the creation and delivery of all Jaguar Global Advertising Campaigns including above-the-line TV, Print ads, Digital Online ads and Direct Communications (eDM/DM).
EDUCATION
The University of Northampton
BA Honours Degree
The Institute of Direct and Digital Marketing
Digital Marketing Essentials Course
The Institute of Direct and Digital Marketing
Marketing Automation Essentials Course
Nab Wood Grammar School
9 GSCEs & 3 A Levels
The Institute of Direct and Digital Marketing
IDM Award in General Data Protection Regulation 2018
SKILLS
ABOUT NEELAM KAUR VIRDEE
I\'m a highly motivated, driven & ambitious marketing professional with 12 years B2B & B2C marketing experience gained within major blue chip companies. I provide strategic support & deliver high profile, fully integrated, direct & digital marketing campaigns. I have a proven track record of delivering success, with the ability to drive value & improve performance across the business. I\'m organised with excellent project management, communication & stakeholder management skills. So, if you\'re looking for a marketing professional who can optimise marketing & digital opportunities, provide strategic support & direction and looks for new opportunities to deliver strong results, then get in touch. My best achievements include: • Delivered the most successful retention campaign for British Gas Business (BGB), receiving the highest Response Rate (RR) compared to any other campaign. There were 4 separate campaigns testing different messages: 1) 19.4% RR; 2) 15.8% RR followed by 30% RR from outbound calling; 3) Testing 2 messages: 30% & 27% RR rate 4) Testing 2 messages DM & online: 16% & 11% DM RR, 89% opt in RR & 11% online RR. Outbound calling 16% & 7%. • Re-designed the e-newsletters for BGB and tested opt in & opt out splits. The new versions outperformed all previous versions. SME opt in 38.63% Open Rate (OR) & 2.91% Click Through Rate (CTR). SME opt out 36.93% OR & 2.05% CTR. Corporate 34.37% OR & 4.85% CTR. The uplift from the old vs new versions SME 8.33% OR & 1.74% CTR. Corporate 10.91% OR & 3.15% CTR.• 70% conversion rate from a 6 month renewal trial to stop/save customers from leaving/switching from BGB• Created the first Personal Loans calculator/interactive web banner for First Direct which resulted in the best performance for the digital channel in the previous 6 years. Week 1 sales were 200% above plan with 5% more CTR vs. the static banner & 60% more online app starts. • Achieved £10k costs savings for HSBC by maximising the use of digital channels.
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