Neelam Dayal
Market Marketing Manager @ IKEA
- Role
- Market Marketing Manager at IKEA
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Neelam Dayal
Passionate marketing leader with 15+ years of experience across FMCG, Oil & Gas, Retail, and E-commerce. I love turning insights into action—whether it\'s shaping go-to-market strategies, driving shopper marketing, or launching high-impact campaigns that deliver real results.With a strong background in trade marketing, category growth, and influencer outreach, I thrive in dynamic, high-pressure environments. I enjoy collaborating with teams, engaging stakeholders, and finding creative solutions that fuel business growth. Data-driven, strategic, and always up for a challenge!
Experience
Market Marketing Manager
Mar 2021 — Present · Mumbai, IN
Education
MONIRBA, University of Allahabad
Master of Business Administration - MBA, Marketing
Skills
- Retail Category Management
- Promotions
- Pricing
- Point of Sale (Pos) Systems
- Marketing
- Key Account Management
- Channel Partners
- Sourcing
- Vendor Management
- Marketing Research
- Time Management
- Regional Marketing
- Competitive Analysis
- Pos Solutions
- E-Commerce Optimization
- Assortment Development
- Business Development
- Networking
- Negotiation
- Team Management
- Channel Management
- Cross Merchandising
- Merchandising Strategies
- Strategic Planning
- Visual Merchandising
- Market Research
- Analytics
- Marketing Communications
- Merchandising
- Retail
- E-Commerce
- Direct Marketing
- Category Management
- Analysis
- Brand Development
- Loyalty Programs
- Management
- Retail Buying
- Media Planning
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