Neelam Singh
Manager - Programmatic at WPP |Ex - Theorem India | Ex - Publicis Media
- Role
- Manager-programmatic at WPP Media
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Neelam Singh
Digital Marketing professional with 8 years of experience specializing in Programmatic…
Experience
Manager-programmatic
Jun 2024 — Present · Gurugram, IN
Leading programmatic media strategy and execution for key accounts including Coca-Cola and L’Oréal • Managing end-to-end campaign setup and optimization on DV360 to drive performance and meet client KPIs • Collaborating with cross-functional teams for seamless media planning, activation, and reporting • Overseeing campaign delivery, pacing, and troubleshooting to ensure high efficiency • Utilizing Microsoft Power BI and platform dashboards for in-depth performance analysis and actionable insights • Coordinating with client stakeholders to align media initiatives with broader marketing goals • Mentoring and managing junior team members to ensure operational excellence and knowledge sharing • Driving innovation through testing new strategies, formats, and audience segments
Education
KRISHNA INSTITUTE OF ENGINEERING AND TECHNOLOGY, GHAZIABAD
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
2013 — 2017
Jawahar Navodaya Vidyalaya - JNV
Schoolling
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