Neelam Mane

Vice President, Content - Tata Play | OTT /Digital Partnerships | Value Added Services | Content Marketing & Programming | Content Acquisition

Role: Vice President Head - Ott Partnerships & Content Strategy at Tata Play Ltd
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Vice President Head - Ott Partnerships & Content Strategy
Tata Play Ltd
Apr 2024 — Present · Mumbai, IN

Education

University of Mumbai
BMM

Skills

Crisis Communications
Digital Marketing
Marketing Communications
Public Relations
Internal Communications
Marketing
Media Relations
Advertising
Strategic Communications
Brand Management
Marketing Strategy
Market Research
Press Releases
Content Development
Team Management
Corporate Communications
Integrated Marketing
Crm
Media Planning
Social Media Marketing

Contact information

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Work email
•••••@tataplay.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Tata Play Ltd

Entertainment Providers · 5.8K employees · Windsor, Mumbai Mumbai, India

Tata Play Limited (formerly known as Tata Sky Limited) was incorporated in 2001 and commenced its Direct-To-Home (DTH) operations in 2006. Tata Play is part of the Tata Group and is a market leader in the DTH sector. It is also one of India’s leading content distribution platforms, offering both Pay TV and OTT services. Tata Play offers over 50 platform services, available for an additional monthly fee. New broadcast channels and platform services across various genres and languages are regularly added to the DTH offering, enriching the entertainment experience for viewers. To extend this experience beyond the television screen, the Tata Play mobile app enables subscribers to access live TV channels on the go, ensuring seamless entertainment anytime, anywhere. In 2019, Tata Play ventured into OTT aggregation with the launch of Tata Play Binge—an innovative platform that brings together diverse and popular OTT apps on a single user interface. It offers the convenience of a single subscription and unified payment, and is accessible across all devices, including smartphones and connected TVs. To make entertainment even more convenient and consumer-friendly, Tata Play introduced Tata Play Binge Combos — a bundled offering that integrates the best of DTH channels and OTT apps into one seamless pack for subscribers. With a pan-India footprint, Tata Play has invested in advanced digital infrastructure to deliver superior technology services. It operates 24x7 high-end call centres in 12 languages across the country, staffed by multilingual customer service associates to ensure professional and efficient support. TATA® and TATA PLAY® are registered trademarks of Tata Sons Private Limited, used under License by Tata Play Limited.

tataplay.com

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Experience

Vice President Head - Ott Partnerships & Content Strategy

Education

University of Mumbai

Skills

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