Neelam Kamara

About Neelam Kamara

As a seasoned Account Director, my expertise lies in crafting bespoke strategies that propel brands forward, ensuring their narratives resonate in the digital realm. The proficiency in social media marketing, digital marketing, and performance marketing, gained over years of dedicated practice, empowers me to deliver holistic solutions that captivate new audiences and drive business growth.At the heart of my approach is a commitment to cross-functional collaboration, which has been instrumental in mentoring junior team members and managing a diverse clientele. The strategies developed under my leadership are insights-driven, fostering innovation and leveraging data to exceed clients\' business objectives. Our team\'s success is built on the foundation of strategic oversight and creative excellence, which has consistently enhanced brand visibility and profitability.

Experience

1. Senior Account Director

   Wpromote

   Sep 2024 — Present

   Clients: Nestle-Purina, Astound, Big Fig Mattress- Successfully manage multiple enterprise-sized clients simultaneously with combined media budgets of >$80M across multiple channels (Social, Programmatic, YouTube, etc)- Serve as a contact for all client requests while seeking opportunities to advance the client relationship and identify new business opportunities. Achieved growing the business by 100% YoY- Consistently develop a deep understanding of each client’s business, industry, and competition- Continue to proactively bring strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics- Strategize and own all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required- Oversee the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc) while interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement, familiarity with multi-touch attribution and media mix modeling- Manage overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities

Education

• Rutgers University

  Bachelor’s Degree, Economics & Communications

  2007 — 2011