Neelaksh Dhir
Sales & Retail Leadership || Retail Operations || Franchisee Management || Channel Distribution Strategist || Business Management || Sales Development || B2B e-commerce leader || Go-to-Market
- Role
- Assistant Vice President at Reliance Retail
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Neelaksh Dhir
A dynamic professional with over 25 years of experience in retail and sales for fashion and lifestyle conglomerates, specializing in, franchise and distributor management, B2B e-commerce, channel operations and emerging commerce model • Proven ability to establish businesses from the ground up and scale operations rapidly, achieving significant growth in new verticals and businesses. Possesses a deep understanding of retail operations, distribution networks, and e-commerce platforms. • Demonstrated excellence in stakeholder management, adept at handling complexities across people, processes, and products. Consistently achieved upward career progression within two years of each role, reflecting high performance and a strong growth trajectory. • Successfully led change management initiatives, ensuring smooth transitions and effective transformations. Well-versed in product design, merchandising, and category planning, offering a comprehensive perspective on business development and operational excellence.
Experience
Assistant Vice President
Aug 2019 — Present · Bengaluru, IN
Headhunted to build an ecosystem of franchisee network and defining the roadmap for new commerce franchisee channel – a B2B2C initiative, piloted with 16 stores • Devised and implemented business models and established backend processes/SOPs in collaboration with cross-functional stakeholders from Commercial, Technology, Legal, HR, Retail, SCM, and Operations department• Leading the mass apparel business to reach Rs 200 cr by Mar ’25, activating distribution and wholesale channel• Steered APTG sales operations, delivered 30% revenue growth to reach Rs 120 cr, through a retailer reach of ~25k• Managed transition from online to offline operations – metrics, way of working, bridging skill gap, etc• Developed & implemented a comprehensive GTM strategy for the distribution & wholesale channels• Formulated and implemented core processes for the Sales OC and geographical expansion, optimizing the back-end sales operations for enhanced efficiency and productivity • Anchored various strategic projects and influenced key business objectives
Education
Hindu Institute of Management in collaboration with Narsee Monjee Institute of Management Studies
Master of Business Administration - MBA
1997 — 1999
Delhi University
Bachelor's degree
1993 — 1996
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