Neelabja Adkuloo
Fractional CMO / Head of Growth / GTM Advisor - Pre Seed > Series A | +10y exp | SaaS + Tech B2B-B2C | Product-Led Growth | ABM & Experimentation
- Role
- Sr Content Marketing Manager (Founding Team) at Zenskar
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Neelabja Adkuloo
I help SaaS brands build content machines to ramp up marketing-sourced pipeline.My experience in 10 seconds:+ I\'ve worked in marketing leadership roles at SaaS companies at traction ($10M to $20M ARR) and seed-level.+ Currently leading a team of ten people at Zenskar, including copywriters, agencies, and designers.+ Owned Mailmodo\'s thought leadership strategy, delivering research reports, event keynotes, and global brand campaigns.+ Owned pipeline targets for a Series B SaaS company with a direct revenue contribution from inbound marketing programs.+ Strong analytical skills, including pipeline analysis, customer research, positioning, and messaging strategy.+ Previous client work includes B2C campaigns for vidyo.ai (rebranded to quso.ai) and Versai and B2B campaigns for Supademo and Bestever.ai: a•••••••@gmail.com
Experience
Sr Content Marketing Manager (Founding Team)
Oct 2024 — Present · NY, US
Outranked competitors in AI-led searches, appearing first on ChatGPT for intent-heavy prompts> Drove bottom of the funnel (BOFU) content strategy, increasing clicks by 92% globally & 50% in the US> Grew top 3 keyword count by 114%(14 → 30) and top 10 by 48% in the US (50 → 78 keywords) in 90 days> Leveraged GA4, GSC & qualitative data to improve organic unbranded traffic by 10% in 6 months> Launched \'Voices in Finance,\' an educational IP co-hosted with leadership, shaping narrative-led content via interviews with finance SMEs, distributed across newsletters, blogs & video> Collaborated with leadership to create KPIs for the team & built playbooks for editorial consistency> Develop and maintain a social calendar for LinkedIn, driving engagements and a 7% engagement rate within a 6-month period> Lead social media efforts for company rebranding, achieving impressions and engagements
Education
Delhi University
Master of Arts - MA, English Language and Literature/Letters
Delhi University
Bachelor of Arts - BA, English Language and Literature/Letters
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