Neekita Yadav

WORK HISTORY

EDUCATION

ABOUT NEEKITA YADAV

Result driven Account Strategist and Digital Marketing professional with over 5 years of experience specializing in paid advertising, client success, and revenue growth. My expertise lies at the intersection of data-driven ad strategies and impactful relationship management.Throughout my career—most recently managing Google Ads campaigns at Accenture—I have focused on bridging the gap between business objectives and digital execution. I have a proven track record of optimizing campaigns to maximize client profitability, resulting in consistent 20% to 30% ROI improvements.My diverse professional journey also spans leadership roles in recruitment, training, and sales, giving me a 360-degree view of business development, cross-functional collaboration, and client lifecycle management. I thrive in fast-paced environments where I can solve complex problems, manage escalations gracefully, and drive customer retention. Core ExpertiseDigital Marketing: Google Ads, SEM Strategies, Paid Ads Optimization, Campaign ManagementAccount Management: Client Relationship Management (CRM), Customer Retention, Churn Reduction, Escalation ManagementSales & Growth: Upselling & Expansion Strategies, Business Development, Negotiation & PersuasionLeadership: Team Training & Development, Campus Recruitment Management, Stakeholder Collaboration Career HighlightsAccenture (Google Ads): Successfully managed and optimized digital ad campaigns, leading to a measurable 20% to 30% increase in client ROI.Hike Education & Jaro Education: Scaled recruitment pipelines, led sales and training programs, and successfully collaborated across departments to support high-volume client acquisition.I am always eager to connect with forward-thinking teams, fellow marketers, or industry peers. Let\'s connect! Feel free to drop me a message here or reach out directly at n••••••••@gmail.com.