Neekita Ajit Samant

WORK HISTORY

EDUCATION

ABOUT NEEKITA AJIT SAMANT

I’m a results-driven Marketing and Public Relations professional with over 3+ years of experience building and executing campaigns that drive brand growth, engagement, and meaningful connections. Since graduating from York University in 2025 with a post-graduate certificate in Public Relations and Digital & Content Marketing, I’ve been actively applying my skills in agency, corporate, and volunteer settings to deepen my expertise and make an impact in the Canadian communications landscape. My experience spans brand strategy, influencer campaigns, social media management, content creation, and corporate communications. I’ve worked on integrated campaigns for lifestyle, retail, and entertainment clients, leveraging tools like Canva, Adobe Premiere Pro, HubSpot, and social analytics platforms to create data-driven strategies that amplify brand voice and drive measurable results. At Apex PR, I’ve gained hands-on agency experience by supporting client campaigns, assisting in media pitching, event coordination, and PR deliverables, strengthening my understanding of full-service agency operations. In my role as Social Media Director & Analytics Lead at IABC Toronto, I manage content calendars, create UGC content aligned with trends, and track campaign performance metrics to optimize engagement and conversions. I’ve developed influencer strategies, delivered campaign performance reports to stakeholders, and collaborated with cross-functional teams to ensure campaigns resonate with audiences while meeting business objectives. Additionally, my corporate and volunteer experiences have honed my abilities in media relations, campaign planning, brand storytelling, and internal communications. From drafting press releases and sponsorship decks to managing KPIs, reporting, and digital assets, I focus on blending creativity with analytical insights to craft communications that are both impactful and strategic. I’m passionate about connecting brands with audiences through thoughtful storytelling, innovative campaigns, and engaging social experiences. I thrive in dynamic environments, whether it’s launching a new campaign, coordinating events, or optimizing social strategies. My goal is to continue growing as a marketing and PR professional, contributing to brand success, and leveraging my skills to drive meaningful results for clients, audiences, and organizations I work with.