Ned Poulter

WORK HISTORY

EDUCATION

SKILLS

ABOUT NED POULTER

I help growth-minded businesses turn digital complexity into commercial results.I work in a range of capacities: heading up marketing functions, acting as a Fractional CMO / Digital Director, operating as an independent digital strategist, or serving as an advisor, trustee or Non-Executive Director (NED). I bring extensive experience leading digital growth across agency, in-house & consultancy environments.After founding, scaling and successfully exiting my first digital consultancy in Copenhagen in 2014, I have since worked under the auspices of Pole Star Digital, partnering with global brands across multiple markets.My background spans a broad array of digital channels - including SEO, PPC, CRO and paid social - underpinned by strong capability in digital strategy, analytics and performance optimisation. More importantly, I’m deeply motivated by connecting digital activity to wider business objectives: growth, efficiency and long-term value creation, particularly where progress and momentum really matter.I’ve led and advised international teams working with multi-billion-pound global organisations, and across my career have personally driven £69M+ in direct revenue and £93M+ in qualified lead revenue (MQL/SQL) for clients. My work has been recognised through multiple industry awards at national, European & global level.My working style is pragmatic, evidence-led and outcome-focused. I’m comfortable operating at board, leadership & delivery level - shaping strategy, advising founders, reviewing existing approaches, embedding with internal teams, or rolling up my sleeves to get things moving.I’m particularly effective where clarity is needed: stalled growth, fragmented digital activity, or teams that need direction & momentum. I bring big-picture thinking backed by hard data, offering direct, thoughtful input.I enjoy building capability that lasts - mentoring teams, delivering training, and helping organisations become more confident and self-sufficient in their digital decision-making.Previous clients have praised my strategic, pragmatic & quietly relentless approach - calm under pressure, high on standards, and always focused on outcomes over optics.