Neda Assadi

About Neda Assadi

I’m a career storyteller and brand/partnership marketer in the entertainment industry.Storytelling through consumer products, sports, film, and television are some of the most powerful creative forums that drive cultural discourse and consumer engagement. I’m motivated by building compelling brand strategies that tell these stories at scale. I have over 15 years of experience as an entertainment and brand marketing professional, building and sustaining brands in changing media landscapes via strategic communication campaigns, partnership marketing, and agency relationships.

Experience

1. Senior Brand Manager, Fisher-price Us Marketing

   Mattel, Inc.

   Oct 2023 — Present

   Brands: Little People Collector, Imaginext (Jurassic World, DC, Toy Story), Thomas & Friends• Drive US retail execution by partnering with cross-functional teams inclusive of Sales, Global Brand Team, Customer Marketing, and Media • Partner with Sales to provide sales materials and pricing information • Provide US POS performance insights to executive team and entertainment licensor partners across Warner Bros. Universal Pictures, and Disney • Manage item-level forecasting and work to create meaningful account exclusives• Present key products to retailers during spring and fall customer previews

Education

• University of Southern California

  Master's degree, Communication Management

  2011 — 2013

• University of Southern California

  Master of Business Administration - MBA

  2018 — 2020

• Brown University

  Visiting Scholar, Social Media Networks

  2017 — 2017

• California State University, Fullerton

  B.A., Business Adminstration - Marketing, Minor in English

Skills

• Communication Skills
• Campaign Management
• Marketing
• Internal Communications
• Vendor Relationships
• Partnership Marketing
• Advertising
• Entertainment
• Relationship Management
• Film
• Film Production
• Publicity