Ned Cullen

About Ned Cullen

I lead people in top performing Marketing Analytics, Ops and MarTech teams. History of…

Experience

1. Head of Marketing Analytics, Technology & Operations

   OpenText

   Nov 2021 — Present

   Migrate multiple instances of Marketo & Salesforce into single instance (ongoing through new acquisitions) • Develop overall analytics, MarTech and MarOps strategy and implementation • Lead development of dashboards (Tableau) and retire use of spreadsheets as a means to update metrics and KPIs • Lead efforts to establish overall Marketing KPI\'s for new fiscal year • Initiate process improvement around campaign set up and measurement • Own MarTech stack • Lead development of landing pages • Lead development of overall measurement strategy for both B2B & B2C • Ownership of Enterprise Cybersecurity marketing analytics & measurement • Manage team of 8

Education

• Texas A&M University

  Bachelor of Science - BS, Economics

Skills

• Teradata
• Python
• Email Marketing
• Real Time Decisioning
• Statistical Data Analysis
• Predictive Modeling
• Customer Segmentation
• Multi-Channel Marketing
• Marketing O
• Sas
• Segmentation
• Statistical Modeling
• B2b Marketing
• Marketing Automation
• Data Mining
• B2b
• Customer Experience Management
• Customer Retention
• Analysis
• Lead Scoring
• Customer Relationship Management (Crm)
• Marketing
• One-to-One Marketing
• Motorsports
• Marketing Operations
• Database Marketing
• Lead Management
• Auto Racing
• Machine Learning
• Customer Analysis
• Response Analysis
• Teradata Data Warehouse
• Marketing Technology
• Customer Experience
• Crm
• Customer Acquisition
• Analytics
• B2c Marketing
• Marketing Roi
• Marketing Analytics