Neby E.

About Neby E.

I’m passionate about the intersection of technology, marketing, and human connection. With 17+ years of experience, I’ve helped brands harness the power of digital transformation, AI, and data-driven strategies to engage customers, drive growth, and stay ahead in an evolving landscape.I thrive at turning complex challenges into strategic opportunities—whether it’s integrating AI to enhance personalization, leveraging MarTech to streamline customer journeys, or building cross-functional teams that bring innovation to life. I’ve led large-scale marketing programs, worked closely with product and engineering teams, and built solutions that make an impact.At my core, I’m a problem-solver and storyteller who loves using technology to create meaningful customer experiences. Always learning, always evolving—let’s connect and build something great together.

Experience

1. Senior Partner, Digital Transformation

   FINN Partners

   Apr 2022 — Present · Washington, DC, US

   Leading transformation projects across sectors, my focus lies in developing actionable marketing and technology strategies. This encompasses strategic planning, design, implementation, enterprise integrations, and a robust approach to performance marketing.Steering UX, development, and MarTech efforts, I align initiatives with business objectives, enhancing our consultancy\'s influence. Through thorough change management coupled with performance marketing techniques, I ensure the smooth adoption of technologies, contributing to measurable growth in the business. This is all underpinned by a steadfast commitment to regulatory compliance, essential for impactful digital transformation.

Education

• University of Maryland Baltimore County

  BS, Information Systems

  2000 — 2004

• University of Maryland Baltimore County

  MA, History-Africana Studies

  2002 — 2004

Skills

• Creative Direction
• Strategic Planning
• Web Design
• Brand Development
• Web Development
• SEO
• Marketing Communications
• Facebook
• Online Advertising
• Email Marketing
• User Interface Design
• Social Networking
• Social Media Marketing
• Microsoft Office
• Digital Marketing
• Web Project Management
• Google Analytics
• Management
• Information Architecture
• Online Marketing
• Interaction Design
• Digital Strategy
• Marketing
• Web Analytics
• Integrated Marketing
• Strategy
• E-Commerce
• User Experience
• Content Strategy
• Marketing Strategy
• Advertising
• Public Relations
• Social Media
• Website Development
• Interactive Advertising
• Project Management
• Strategic Communications
• Graphic Design
• Interactive Marketing
• Digital Media