Neal Muschett
Director, Marketing and Strategic Partnerships @Allstate Canada
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WORK HISTORY
Director, Marketing and Strategic Partnerships @Allstate Canada
EDUCATION
DeGroote School of Business - McMaster University
Master of Business Administration - MBA
University of Toronto
Bachelor of Arts - BA
SKILLS
ABOUT NEAL MUSCHETT
A proven track record of customer-focused innovation across a diverse group of companies and industries. I\'ve profitably grown brands and portfolios from alcohol and restaurants, to baby food and insurance. A strategic customer-centric brand builder, with a balanced “get-it-done” ability to execute. Proven success profitably growing sales through innovation with global brands and small entrepreneurial companies. A leader with strong collaboration, influencing and team-building skills. Specialties: •Successful Innovation across various industries, ranging from alcohol, to restaurants, to baby food and then to insurance •Brand strategy, segmentation and consumer needs work at RSA, DIAGEO, Williams and Hero Foods (Beech-Nut baby foods) •Customer Experience and Insights leadership at RSA •Lead large-scale Agile and Waterfall projects that generated sales and efficiencies •Multi-million dollar purchasing experience at Williams •Managing teams, agencies and multi-million dollar budgets •Managing leading global brands like Smirnoff Vodka •Multi-unit experience at Boston Pizza and Williams Coffee Pubs
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