Neal Cohen

About Neal Cohen

I\'ve spent 20 years in experiential marketing — a decade of it running my own agency, delivering exhibits, activations, and branded environments for the brands that hired us. Which means I\'ve been the partner on the hook for the build: sweating the install, managing the vendors, and living with whatever showed up on the show floor. Now I\'m on the exhibit-house side at Skyline, and it\'s the most useful seat I\'ve had.Here\'s what I tell the brands I work with in NYC:A trade show booth isn\'t a one-time expense — it\'s an asset that should work harder every show and cost less over time. Most companies are either overpaying for one-off custom builds or settling for show-provided shell scheme that makes them invisible on the floor. There\'s a smarter model in between, and that\'s what I help teams find.Skyline is a 45-year national exhibit house — not a pop-up vendor. We design and build custom modular exhibits in-house and run the entire program: design, fabrication, shipping, install, dismantle, storage. In any major show city in the country. For a VP juggling five shows a year and one too many vendors, that\'s the whole point — one partner, one system that scales with you, predictable cost.WHERE I CAN HELP- Brands running active multi-show programs who\'ve outgrown their current setup- Companies on shell scheme or organizer-provided booths leaving brand impact on the table- Marketing, events, and brand-experience leaders who want a real partner, not just a quote- Agencies looking for a named build partner on client programs- Organizational events — recruiting fairs, summits, internal activations — needing a design-and-build componentBackground: I built and scaled my own experiential agency to $5M+ over a decade, serving brands like Nespresso, Design Within Reach, MillerKnoll, Tonal, and Knotel, plus a long roster of luxury and lifestyle names across 30+ markets. I know what good looks like, what bad vendors cost you, and how to make a program actually deliver.If you\'re exhibiting in the next 12 months and want a straight conversation about doing it better — not a pitch — reach o••••••••@skyline.comNYC + national

Experience

1. Business Development Director

   Skyline Exhibits

   Mar 2026 — Present · New York, NY, US

   Skyline Exhibits is a 45-year national exhibit house and one of the most recognized names in the trade show industry — a single-source partner managing the full exhibit experience from strategy and design through fabrication, shipping, install, dismantle, and program management.I cover the NYC market, helping mid-market brands and agencies build trade show exhibits and branded environments that perform — and run multi-show programs that get smarter and more cost-efficient over time.• Partner with marketing, events, and brand-experience leaders across design & furniture, beauty & luxury, tech & workspace, and food & beverage• Help brands move off one-off custom builds and show-provided shell scheme toward Skyline\'s custom modular system — reusable, scalable, national• Bring 20 years of brand- and agency-side experience to every program: I\'ve been the buyer, so I know what a real partner is worth

Education

• Hofstra University

  BA, MULTI/INTERDISCIPLINARY STUDIES