Nicolino David Oppes
Lead Web Analyst @Space NK
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WORK HISTORY
Lead Web Analyst @Space NK
London, GB
EDUCATION
Università degli Studi di Sassari
Bachelor's Degree, Economics
Oxford Brookes University
Master's Degree, eBusiness
ABOUT NICOLINO DAVID OPPES
Hi there and welcome into my profile page.TL;DR: I’m a data and digital geek with a genuine love for Web Analytics and SEO, and for these reasons I enjoy to learn new research techniques and explore data opportunities and ideas to turn them into insight and mostly into revenue.I love to challenge myself to be highly creative and learn new skills, one reason is because I’m a curious person and I always ask “how” then because I don’t want to stay stuck in a short-term vision.Analyse the users journey and all their behaviours in the web, really excites me and is fun! If content is king and user is queen, data for sure is the kingdom, and discover all the key values to improve, grow and increase revenue is like finding all the hidden roads reach your goals in the most efficient way to then succeed.(Remember always to be \"SMART\"!)You want to know what I use to analyse data? Simple answer, whatever makes life easier to do it (and less expensive as possible); in these days, I use a lot R because is such a strong language that can go beyond its basics as a statistical language and is excellent for data visualisation and automate reports, without forgetting the dear SQL to analyse databases and JavaScript to track and collect data (through Google Analytics and Tag Manager) from the websites.On a day to day work I use the concept to “try to be lazier”, which means to be able find and maximise the most reliable ideas, strategies and solutions and save time to then continue to improve and apply new concepts. This helped to improve not only my work but also myself and make me a quick self-learner.If still is not clear, my strength skills are: a high degree of energy, initiative, enthusiasm and commitment to the quality of my work, and of course a thirst knowledge to stay always updated to all the digital trends and algorithm changes the web everyday offers.
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