Ndea Drayton
Research Manager | Media and Culture Expert | Qualitative and Quantitative Methodologist | Writer | Pop Culture Enthusiast
- Role
- Research Manager at Screen Engine/ASI
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Ndea Drayton
Multidisciplinary media and cultural studies researcher with 7+ years of experience leading cross-functional projects in academia, entertainment market research and health communications. Proven expertise in qualitative, quantitative and UX research methods, data storytelling, cultural analysis, and media strategy. Adept at translating complex research into actionable insights that drive content decisions, audience engagement, and brand impact. Committed to inclusive, evidence-based approaches to storytelling, representation, and audience experience. Interested in pop culture, entertainment, representation, diversity, equity, inclusion and health disparities. Alumna of Howard University, Syracuse University and Smith College.
Experience
Research Manager
Jun 2024 — Present · Los Angeles, CA, US
Support the quantitative division of the Research Solutions (Operations) department of an entertainment market research firm specializing in TV, streaming, film and video game research.• Manage all custom and ad hoc quantitative research project components, including viewership, promo, capability and binge tests.• Field online surveys with n-sizes from 300 to respondents and timelines from 3 or less to 7 or more days.• Manage project budgets.• Identify errors in design, logic, usability and data when auditing questionnaires and online surveys.• Perform data quality checks for small to large open-ended survey data sets with special attention to AI and survey farm responses.• Build and maintain positive relationships with client services, data processors, data analysts, survey programmers, business partners and sample vendors to ensure timely delivery of project materials.• Identify opportunities to improve operational processes such as data cleaning strategies for open-ended survey responses and calculating the incidence rate for online surveys. • Collaborate with and support Research Solutions team members.• Complete special projects, tasks and other duties assigned by executive team members.
Education
Smith College
Bachelor of Arts - BA
S.I. Newhouse School of Public Communications at Syracuse University
Master of Arts - MA
Howard University
Doctor of Philosophy - PhD
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