Natalia Broitman

About Natalia Broitman

I am a marketing and business leader dedicated to driving AI adoption and workforce fluency at a global scale. Operating at the intersection of emerging technology, education, and growth strategy, I lead a multidisciplinary team focused on bridging the gap between basic AI usage and the professional mastery required to deliver measurable organizational value and individual career growth.By leveraging data, research, and deep user insights, I identify critical talent gaps and direct the strategy to solve them. Most recently, my team led the effort to define the path to AI fluency—conducting national research and launching industry-recognized credentials designed to help the global workforce transition from AI exploration to deep, productive integration.My leadership is defined by the \"Science of Growth\"—the ability to convert complex data into scalable, predictable business drivers. Currently leading growth for Grow with Google, I oversee the investment decisions and strategies that have evolved brand-led initiatives into high-performing, self-sustaining global programs. To date, these ecosystems have delivered measurable career outcomes for over 1 million learners worldwide.My career spans over 20 years of driving global innovation, with the last decade at Google leading high-stakes functions across Search marketing (Russia), U.S. SMB marketing, and workforce development. Having started my career at Procter & Gamble, I specialize in building high-performing teams that thrive in ambiguity and deliver results through analytical discipline and creative storytelling.Based in Hoboken, NJ, I am a proud mom of two, inspired by the curiosity and resilience required to solve today\'s most complex business and talent challenges.

Experience

1. Head of Growth, Google Career Certificates & Grow with Google

   Google

   Jul 2021 — Present · NY, US

Education

• Lomonosov Moscow State University (MSU)

  Master's degree, Public Administration

  2000 — 2005