Norman Brilke

Senior Sponsorship Manager @ADAC

Munich, DE

dtm.com & adac-motorsport.deAs a Senior Sponsoring Manager at ADAC e.V, I am responsible for- Strategic planning, execution, and evaluation of sponsorship and partnership initiatives across ADAC Motorsport (e.g, DTM, MotoGP, WRC, ADAC GT Masters), as well as the Classic and eSports sectors- Leading key account management (e.g, Pirelli, BWT, CUPRA, Liqui Moly, RAVENOL), including sales, contract and rights management, partner activations, financial and content-related controlling, and on-site support- Project lead for international cross-media analysis of all ADAC Motorsport & Sponsorship engagements, including reporting and performance tracking for stakeholders and partners.Planning, coordination, and evaluation of TV-relevant advertising within the DTM framework (e.g, trackside advertising, virtual advertising, and venue dressing)- Overseeing all ADAC eSports activities (e.g, DTM eSports Championship), including strategy development, planning, and execution of online championships and on-site events (e.g, DTM, Gamescom, IAA), as well as licensing- Continuous development of a high-value rights portfolio, including the creation of tailored sponsorship packages for partners- Managing and coordinating collaborations with internal departments (e.g, marketing, communications, sports, legal), service providers, agencies, and rights holders, including tenders, contract drafting, and budget management- Preparing management and partner reports, as well as internal decision-making templates- Representing ADAC at internal and external events, while building and maintaining long-term relationships with partners, sponsors, and stakeholders.

Università degli Studi di Firenze

International students exchange program 'Erasmus'

University of Bayreuth

Dipl. SpOec., Business Administration, Law, Sports